March 12, 2026 • AI
We are excited to announce expanded capabilities for the Insights agent in Active Intelligence. You can now ask questions about your contact data and campaign engagement in natural language and receive instant answers, no reporting dashboards or complex filters required.
Key Features
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Contact count
Contact count retrieval across active, unsubscribed, and inactive status segments -
Engagement reporting
Campaign engagement reporting including opens, clicks, and time-based activity analysis -
Contact growth tracking
Contact growth tracking to monitor list building performance over time -
Identify any gaps
Engagement gap identification to surface contacts who opened but didn't click through campaigns
Benefits
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Instant Insights
Get answers to contact data questions in seconds without navigating through reporting interfaces -
Identify Follow-Up Opportunities
Quickly find contacts who showed interest but didn't take action, enabling targeted re-engagement -
Monitor List Health
Track contact growth trends and understand your active vs. inactive audience composition -
Conversational Analytics
Ask questions the way you naturally think about your data, without learning query syntax or report builders
Use Cases
Campaign Performance Analysis
- Measure recent campaign engagement to assess content effectiveness
"How many contacts opened my campaign in the last 30 days?" - Understand overall campaign reach across your audience
"How many contacts engaged with at least one campaign in the last 30 days?"
Contact Growth Tracking
- Monitor list building momentum week over week
"How many new contacts were added this week?"
Audience Health Assessment
- Evaluate deliverability and engagement potential by reviewing unsubscribed and inactive contacts
"How many contacts are currently unsubscribed or inactive?"
Re-Engagement Opportunity Identification
- Find warm leads who opened campaigns but need additional nurturing to convert
"How many contacts opened my campaign but didn't click through?"
Upgrade and/or Setup Instructions
This feature is automatically available in Active Intelligence.