April 16, 2026 • AI
We are excited to announce split action capabilities in the Automation agent. You can now automate personalized customer journeys by splitting contacts into multiple paths and testing different campaigns based on conditions you define. Active Intelligence builds the full automation structure and pre-generates campaign messages for every branch in one step—cutting setup time dramatically for small teams.
Key Features
- Multi-path automation creation through conversational prompts
- A/B testing setup with condition-based contact splitting
- Pre-generated campaign content for each automation branch
- Automated best path optimization for personalized customer journeys
Benefits
- Faster Setup: Build complete A/B tests with all campaign content in minutes instead of hours
- Personalization at Scale: Create multiple journey paths tailored to different audience segments without manual branching
- Data-Driven Optimization: Test different offers, messaging, or incentives to learn what resonates with your audience
- Reduced Complexity: Let Active Intelligence handle the technical automation structure while you focus on strategy
Use Cases
Offer Testing
Compare discount promotions vs. value-added incentives to optimize conversion
"Create an A/B test for two promos that I can run. One is offering a 20% discount to VIP customers and one is offering a free music lesson. I want to know which one my audience engages with more."
Messaging Variation Testing
Test different email subject lines, tones, or value propositions across audience segments
"Split my welcome series to test a formal tone vs. casual tone and see which gets better engagement"
Segment-Based Personalization
Create unique journey paths for different customer segments with tailored messaging for each
"Build an automation that sends product recommendations based on purchase history—fitness gear for active customers and wellness products for health-focused customers"
Upgrade and/or Setup Instructions
Open the Active Intelligence sidebar and start a conversation with the Automation agent
- Describe your A/B test or multi-path automation including the paths, conditions, and offers you want to test
- Review the generated automation structure with pre-built campaign content for each branch
- Apply the automation and monitor performance to identify winning paths