April 23, 2026 • AI
We are excited to announce list data analysis capabilities in the Insights agent. Get comprehensive insights into your email and SMS lists including subscriber counts, growth trends, retention rates, health assessments, and actionable recommendations—all through natural language prompts.
Key Features
- Consolidated overview of all email and SMS lists with active subscriber counts and creation dates
- List growth trend analysis identifying fastest-growing lists and average daily additions
- Cross-list subscriber summaries spanning email and SMS channels
- List health reporting with performance bucketing (Excellent, Good, Needs Attention, Inactive)
- AI-generated recommendations based on observed list performance and critical issues
Benefits
- Unified View: See all your marketing lists in one place without switching between email and SMS reporting interfaces
- Growth Intelligence: Identify which lists are growing fastest and understand what's driving subscriber acquisition
- Proactive Health Monitoring: Catch list health issues early with automated flagging and priority recommendations
- Retention Insights: Track retention rates to understand which lists maintain engaged audiences over time
- Actionable Guidance: Receive specific next-step recommendations to improve underperforming lists
Use Cases
List Performance Overview
Get a consolidated snapshot of all email and SMS lists with key metrics
"Show me an overview of all my marketing lists"
Growth Tracking
Identify your fastest-growing lists to understand what acquisition strategies are working
"Which lists grew the most last month?"
"What's my average daily subscriber growth across all lists?"
Health Assessment
Review list health across your entire account with bucketed performance ratings
"Give me a health report for all my lists"
"Which lists need attention right now?"
Strategic Planning
Get recommendations for improving list performance based on data patterns
"What should I do to improve my inactive lists?"
"Show me priority recommendations for list health"
Retention Analysis
Understand which lists maintain engaged subscribers over time
"What are my retention rates across my top 5 lists?"
Upgrade and/or Setup Instructions
- Open the Active Intelligence sidebar from anywhere in your ActiveCampaign account
- Ask questions about your email and SMS lists using natural language
- Review the insights, growth trends, health assessments, and recommendations provided
- Ask follow-up questions to explore specific lists or metrics in more detail