The Churn Score feature enables ACHQ Partners to track and monitor their child accounts’ churn risk. This empowers ACHQ Partners to prioritize their retention efforts and to proactively engage with high-risk child account owners before they cancel.
Churn score indicators
Churn Score indicators can be found in the Account Overview page of the Partner Portal. The “Churn score” column contains ratings and a corresponding color-coded indicators:
N/A - Indicates that the account was created before the score calculation date (the end of each month).
Minimal - Indicates that the child account is unlikely to churn.
Low - Indicates that the child account is at a minimum churn risk.
Moderate - Indicates that the child account is a possible churn risk.
High - Indicates that the child account is likely to churn.
Very High - Indicates that the child account is very likely to churn.
You can view your child account owner’s churn score and the date it was last calculated by hovering your cursor over their Churn score indicator.
Churn Score values
ActiveCampaign determines a child account’s churn score by evaluating several different features. Some of the features we measure are, but are not limited to:
- Email Sends-to-ARR-Ratio
- Contacts Created-to-ARR Ratio
- Contact Utilization
- Total User Logins
- Email Send-to-Open Ratio
To view the specific values that apply to your client’s churn score, visit the “Churn & Retention" dashboard located in the “Accounts” menu of your Partner Portal.