Week of June 22, 2026
Active Intelligence 2.8 is here — and it’s built from your brand, your voice, and your best-performing campaigns. Every output now arrives looking and sounding like you built it yourself. The first draft is no longer a starting point for correction. It’s a starting point for sending.
Highlights
Active Intelligence now remembers what you've built — and gets better with every use. Your brand, tone, and audience carry forward from session to session, so you're never starting over. Output gets closer to send-ready with every campaign you create. Explicitly tell Active Intelligence what you want it to remember via keywords such as "always" or "never" in the prompts.
- "I always want my campaigns written in a casual, friendly tone — never formal or corporate."
- "Whenever I ask for an automation, always include a follow-up email step for contacts who don't open the first email."
Brand Kit now automatically extracts your tone, style, and signature language from your connected website and saves homepage images to Content Manager — alt text and tags included. Active Intelligence starts from your brand, not a blank template. First drafts arrive looking like you.
Teach Active Intelligence about your business, audience, and communication style once — and it applies those rules to every conversation, campaign, and recommendation across your account. Your standards become the default. No more re-briefing every session. Access custom instructions after selecting the "Customize your AI" button on the homepage.
- "Always write in a friendly but professional tone, avoid jargon, and address our audience as independent business owners."
- "Our CTAs should always be action-first — apply this to every campaign you generate."
Upload past campaigns, playbooks, or messaging docs to give Active Intelligence a strong starting point — built from proven content, not blank pages. Reference a specific past campaign by choosing a past campaign or campaign template directly in your prompt using the "Add context" button below your prompt box. Your best work becomes the benchmark for what comes next.
- "Use my marketing brief as the content for this campaign."
- "Build a 3-email nurture sequence using the same layout as @Black Friday 2025."
Also new
Refine messaging, adjust layouts, or regenerate individual sections without losing the rest of your progress — precision changes without touching what's already working.
- "Refine the greeting to change to 'Hey %FIRSTNAME, it's been a while'"
- "Update the content of the email to ask our subscribers to check out our new product capabilities."
- "Update the subject line to add personalization"
Select your image and create high-quality custom images and refine them with prompt editing, image uploads, or URL imports — directly inside the campaign builder, no switching tools required. Swap or create a new image with AI or update the alt text via natural language. Resizing, moving, or cropping images are not included in this update.
- "Change the image to something that reflects my brand. Choose a relevant image in my library."
- "Create an image of a developer sitting with his laptop in an open office."
Attach a campaign brief, brand guide, or content playbook and Active Intelligence uses it as context for your entire session — bring your existing work into the conversation without copy-pasting.
Access your favorite apps — including Google Ads, Wix, Calendly, and Stripe — just by asking Active Intelligence, so you can work across your full tech stack to hyper-personalize your campaigns without leaving ActiveCampaign.