August 27, 2026
Active Intelligence 3.0: Wavelength is ActiveCampaign's first named release of Active Intelligence. It brings proactive, account-aware intelligence to your marketing — using your account history, automations, performance patterns, audience behavior, brand, and relevant external signals to surface the right next move. It's AI that knows your business well enough to act before you do.
External Intelligence
Ask Active Intelligence what's shifting in your market — and get insights you can act on. It tracks emerging trends, seasonal patterns, and demand signals relevant to your industry and turns them into clear recommendations for your campaigns.
Try prompting:
"Watch for new industry trends and suggest campaign ideas based on this."
Your website changes often so Active Intelligence now tracks updates to your content, promotions, and messaging — so you can skip the manual audit and keep marketing campaigns in sync with your site.
Try prompting:
"Monitor my website and draft a campaign with this new content."
Keep tabs on what your competitors are doing — automatically. Active Intelligence monitors the competitor brands in your Brand Kit and flags changes to their products, pricing, and messaging so you can respond right away.
Try prompting:
"What new promotions have my competitors run in the last year?"
Active Intelligence factors in what's happening outside your account — holidays relevant to your industry and geography, competitor activity, and market news — so campaign ideas arrive timely and pre-briefed, without you having to ask.
Active Intelligence now learns how your account works over time. It reads activity such as sends, engagement, and workflows — becoming more precise with every interaction. Future guidance can reflect your account's accumulated patterns instead of relying on generic advice.
Content performance analysis identifies the creative, messaging, and subject-line patterns that resonate with your audience. It surfaces content driving opens and clicks while highlighting assets that may be losing effectiveness and are ready to refresh.
Active Intelligence can now look up real-world information while it works. Ask it to research a topic, find a statistic, or scan a webpage — you'll get cited content ready to use in your campaigns.
Try prompting:
"Find recent stats on vacation and travel trends. Use these stats to draft this month's newsletter, with citations."
Autonomous Actions
Active Intelligence 3.0 can prepare campaign drafts and suggested next steps before you ask. These drafts are grounded in your account's history, audience, performance, and patterns, giving you a relevant starting point for review.
You can now turn any Active Intelligence prompt into a recurring task. Pick your cadence — daily, weekly, or monthly — and choose how you get notified. Set it once and the summaries, drafts, and reports you rely on are automatically ready when you need them.
Try prompting:
"Send me a weekly summary of my top-performing campaigns every Monday morning."
There's now a faster way to get answers on your automations, right in the automation canvas. When you're building or editing an automation, Active Intelligence can help you understand your automation's logic and fix errors.
Try prompting:
"Are the jump-to actions in my webinar reminder automation working correctly?"
Advanced AI
Active Intelligence can now create a campaign that mirrors an email screenshot, webpage, or PDF design you provide. It's also easier to edit generated campaigns — you can now add and remove blocks and adjust columns in your design. Active Intelligence can reverse a single change or make a small tweak to a generated design while keeping the rest of the design as is, whenever you need this.
Generate custom, on-brand campaign images right in the email editor or in an Active Intelligence chat. Images created are always aligned to your Brand Kit's tone and style automatically. This capability is powered by OpenAI Image Gen 2.
Detect each contact's preferred language and automatically translate your campaign — subject line, body, and CTAs — into 75+ languages while preserving your HTML layout, formatting, and tone, so you manage one campaign instead of a version per language. After sending, reporting breaks down opens and clicks by translated version, showing you exactly how each language performed.
Active Intelligence now digs deeper and does more of the work. Ask about your list hygiene, tagging, or deliverability. It checks your entire ActiveCampaign account and handles the details. Your to-do list gets shorter, not longer.
AI Ecosystem
Bring your ActiveCampaign data into your favorite LLM, securely. The ActiveCampaign connector for Claude and ChatGPT bring all your marketing tools into one place, so you spend less time switching tabs and more time moving work forward.
Try prompting:
"Show me the contacts added this week."
"How did last week's campaign perform?"
Active Intelligence connectors bring context from your marketing tech stack and feed it into Active Intelligence — so your AI understands your business as well as you do.
Try prompting:
"Create a new Google Ads campaign."