How to create and edit a stage in ActiveCampaign

The Deals & CRM feature is available on the following plans:

  • Plus
  • Professional
  • Enterprise

Stages represent the steps included in your pipeline or sales process. In the Deals CRM, they are presented in columns; as deals progress through stages, they move from left to right.

When you create a new pipeline, we'll provide three default stages for you: To Contact, In Contact, and Follow Up. You can add additional stages and edit default stages to better fit your business needs.

There is no limit to the number of stages that you can have in your pipeline.

In this article:

How to add a stage to your pipeline

1. Click "Deals" to navigate to the Deals page.

2. Click the pipeline dropdown and click the pipeline you wish to add a new stage to.  

3. Click the "Add Stage" button.

4. An "Add a Stage" modal will open.

  • Type the name of the stage into the field provided
  • Click a header color to represent the stage

5. Click the "Add" button when finished.

The new stage will be added to the far right of your pipeline. You can click it and drag it to a different spot in your pipeline.

How to edit a stage

You can edit the following properties for any stage in a pipeline:

  • Stage name
  • Stage header color
  • Card width
  • Card appearance

1. Click "Deals" to navigate to the Deals page.

2. Click the pipeline dropdown and click the pipeline containing the stage you wish to edit.  

3. Click the gear icon located in the stage header.

4. Click the “Edit this stage” option.

sarahnicholaev - Deals

5. The "Stage Options" modal will open.

You will be able to make changes to the following for each stage:


Provide a new stage name by typing it into the field provided.

Header Color

Select a different header color for your stage. Each stage has a color in your pipeline.


You can use this option to adjust how wide the stage should appear in your pipeline.

Deal Sorting

Here you can choose how deals should be sorted. You can choose to sort deals by the following, in either ascending or descending order:

  • Contact Name
  • Organization
  • Deal Title
  • Next Action Needed (selected by default)
  • Win Probability calculation
  • Deal Age
  • Deal Score
  • Contact Score

Card Appearance

Here you can choose how deal cards will display when viewing a pipeline.  We'll default to display the deal name, contact name and organization, when the next action is due, and deal value. However, you can display up to four of the following items instead, in any order, by hovering your mouse over any of the Card Appearance options and clicking the dropdown box that appears

  • Next Action
  • Win Probability
  • Deal Title
  • Deal Value
  • Contact and Organization
  • Contact
  • Organization

You also have the option to hide any of these items from the deal card appearance.

sarahnicholaev - Deals

4. Click "Save" when finished.

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