After completing a migration from a previous email marketing or marketing automation provider, you may notice a lot of extra data you may no longer need or that the naming conventions you were using with your previous system may not exactly align with your new system.
In this article, you’ll learn our top three recommendations for what to examine and/or update after completing a migration from another platform.
- Combine lists
If you are using multiple lists that uses similar content with messaging, we recommend combining those lists with the bulk edit tool (link to merge lists article). In addition, you can segment larger lists using tags and custom fields if the messaging is more targeted toward specific contacts in that list.
- Delete or combine duplicate tags
You may have duplicate tags in your account, or more than one tag that share a similar meaning. You can delete and merge these tags within the Tag Manager.
- Update the naming convention for your automation emails
Now that you’re in a new system and have recreated your automations, you may have different emails that use that same or similar internal names. We recommend updating your naming convention for all automation emails to reflect the automation name, then the name of the email, in order to stay organized and prevent confusion down the road. To learn how to update the name of an automation email, click here.