Deep Data personalization tags are made available after you set up a Deep Data integration. See the following help articles for more information about Deep Data integrations:
WooCommerce Deep Data integration
You can use Deep Data personalization tags in your campaigns and automation emails. Doing so lets you dynamically display contact-specific content in your messaging.
Below is a list of personalization tags made available after you set up a Deep Data integration:
| Tag name | Personalization Tag |
|---|---|
| Contact's total revenue | %ECOMMERCE_TOTAL_REVENUE% |
| Contact's total # of orders | %ECOMMERCE_TOTAL_ORDERS% |
| Total # of products ordered |
%ECOMMERCE_TOTAL_PRODUCTS% |
| Price of last order |
%ECOMMERCE_LAST_ORDER_PRICE% |
| Currency of last order |
%ECOMMERCE_LAST_ORDER_CURRENCY% |
| Shipping method of last order |
%ECOMMERCE_LAST_ORDER_SHIPPING_METHOD% |
| Product count of last order |
%ECOMMERCE_LAST_ORDER_PRODUCT_COUNT% |
| ID of last product purchased |
%ECOMMERCE_LAST_PRODUCT_ID% |
| Name of last product purchased |
%ECOMMERCE_LAST_PRODUCT_NAME% |
| Category of last product purchased |
%ECOMMERCE_LAST_PRODUCT_CATEGORY% |
To use any of the Deep Data personalization tags, follow these steps:
- From your campaign or automation email, locate where you would like to insert the Deep Data personalization tag.
- Click into that spot and a modal toolbar will appear. Click “Personalize.”
- Click “eCommerce” in the “Add a personalization” modal window.
- Click the Deep Data tag you wish to insert.
For more information about personalization tags, see this help article.