Personalize campaigns and automation emails with Ecommerce data

Use ecommerce personalization tags in your direct and automated campaigns. Doing so lets you dynamically display contact- and order-specific content in your messaging.

Ecommerce personalization tags are available after setting up any of the following integrations:

• Shopify
• WooCommerce
• BigCommerce
• Square
• Integrations connected to the V3 Ecommerce REST APIs

Personalization tags for all Ecommerce integrations

The following personalization tags are available for all ecommerce integrations mentioned above:

Personalization Tags for Shopify, WooCommerce, and GraphQL

The following personalization tags are available for Shopify, WooCommerce, and any account connected with the Order GraphQL endpoint. These tags can only be used with campaigns in an automation that use the “Order is Updated” or “Order is Created” automation triggers.

“Triggered order” refers to the order referenced in the automation trigger.

Recurring Payment personalization tags for WooCommerce and GraphQL

The following personalization tags are available for WooCommerce and any account connected with the Order GraphQL endpoint. These tags can only be used with campaigns in an automation that use the “Recurring Payment is Updated” or “Recurring Payment is Created” automation triggers.

Insert personalization tags into your campaigns

To use any of these personalization tags in your campaigns:

1. From your direct or automated campaign, locate where you would like to insert the personalization tag.
2. Click into that spot and a modal toolbar will appear. Click “Personalize.”
3. Click “eCommerce,” then click the tag you want to use.

Learn more about personalization tags.