Tag Trends report

The Tag Trends report provides an overview of how tags are trending in your ActiveCampaign account. You can use this report to identify patterns, such as the number of contacts with a tag, most used tags overall, and most used tags within a set timeframe.

In addition, you'll be able to:

  • Set a date range to see metrics within a specific time period. (We recommend limiting the time frame to 2-3 months to ensure that the report loads)
  • View performance for all tags or a specific tag
  • Export the Tag Details table to a CSV, TXT, Excel (2007 or later), JSON, HTML, or Markdown file

How to access the Tag Trends report

To access the Tag Trends report, follow these steps:

  1. Click "Reports" in the left menu.
  2. Click "Contact Reports."
  3. Click "Tag Trends."

The report defaults to load performance metrics for all tags within the last 14 days.

Filtering data in the Tag Trends report

You can use the date range filters at the top of the report to view data within a preferred timeframe. To set a date range, click on either the start date field or the end date field. Then, click a date on the pop-up calendar to select a date.

If you'd like to see how a specific tag has performed over time, you can use the "Tag" dropdown to filter by that specific tag. To do so, click the dropdown and select the tag you wish to view metrics for. Note that you can only select one tag to filter by.

When finished, the report page will reload tag trend data for the parameters you set.

Information included in the Tag Trends report

Tag Trends stats

The two stats listed at the top of the report display quick, top-level tag trends data within the parameters you set.

These two stats are:

  • Tag(s) Added to Contacts
    Total number of tags added to contacts.
  • Average Tag(s) added per day to Contacts
    Average number of tag(s) added per day to contacts.

Contacts with Tag(s) Applied graph

This graph shows the total number of contacts that were assigned a tag(s) within the date range you set, along with the tag that was assigned.

You can hover your mouse over a data point to see the number of times a specific tag was added to contacts at a specific point in time.

Most Used Tags within Date Range

The Most Used Tags within Date Range chart shows you the top five tags added to contacts within the date range you set. You can use this information to quickly see which tags that have been added to contacts to most.

Hovering your mouse over a bar in the graph will show you the number of times the tag was added to your contacts.

Most Used Tags Overall chart

The Most Used Tags Overall chart shows you which tags in your accounts have the most contacts overall.

Hovering your mouse over a bar in the graph will show you how many contacts currently have that specific tag assigned to them within the time range you set.

Tag Details table

The Tag Details table will list all tags and their details in your account. This table can be accessed by hovering your mouse over the report data and scrolling down. In addition, this table can be exported.

The information in the Tag Details table includes:

  • Tag name
    Name of tag.
  • Beginning date
    Beginning date of selected date range.
  • Ending date
    Ending date of selected date range.
  • Contacts with tag applied in date range
    Number of contacts who were assigned a tag within the date range.
  • Average of contacts receiving tag per day
    Average number of contacts receiving a tag per day within the date range.
  • Total contacts
    Total number of contacts who have that specific tag assigned to them.

Note that you can click on any column header to sort the information in alphabetical order, or reverse alphabetical order.

Exporting the Tag Details table

You can download the Tag Details table in order to share it with your team and stakeholders. To export the report, follow these steps:

1. Hover your mouse over the Tag Details row. You'll see three vertical dots appear to the right.

2. Click the three vertical dots then click "Download Data."

3. In the modal popup, click the "File Format" dropdown and select the format you wish to download the data into. You can choose from CSV, TXT, Excel (2007 or later), JSON, HTML or Markdown file.

4. Click the "Download" button.

The table will download to the file you selected and will be saved on your computer.

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