Display Ecommerce products in your ActiveCampaign emails

Available on Plus, Professional, and Enterprise plans.

If you use the Shopify or WooCommerce Deep Data integration, you can send different product recommendations to different contact segments using the Products content block. All you need to do is add the content block to your email and pick a collection of items to feature.

Take note

  • This version of the Products content block is available with the Shopify and WooCommerce Deep Data integrations
  • You need to have collections configured in Shopify or categories configured in WooCommerce before using this block
  • You can use multiple Products blocks in a single email
  • You can use the Products block in both campaigns (all types) and automation emails
  • The Products block is only available in the drag-and-drop Campaign Designer

How the Products content block works

After dragging the Products content block to your email, we'll present you with a placeholder display containing four sample products. The placeholder will include an image, product name, price, description, and a view button for each sample product.

You can configure the look and feel of the block by using the "Options" tab on the right menu. For example, you can choose to display anywhere from one to four products from any collection in your connected store. You can also sort these products by best selling, recently added, and cost (highest to lowest and lowest to highest). The placeholder display will adjust to your configurations in the Campaign Designer.

Once you send the email to contacts, we'll pull product information and images from your store and insert them into your communication. Contacts who open your email will see your products and product information instead of the placeholder display. If they click the "View" button for any of the products, they'll be directed to your store, where they can make a purchase.

Test sends of the email will work similarly. Any test sends of the email will display your products so you can see how the final version will look before you send it to your list.

Note that the images and information we display in the Products block come directly from your store. If you need to change the name, description, price, or image for a product, you'll need to do so in your connected ecommerce store.

Add and configure the Products content block

  1. Locate the email you want to edit. 
    • If it's a campaign from the Campaigns Overview page, click "Campaigns," then click the "Edit" button for the campaign you wish to update
    • If it's an automation email, click "Automations" to go to the Automations Overview page. Then click the "Edit" button for the automation containing your email. Next, locate the email in the automation builder. Hover your mouse over the email content block, then click the edit icon that appears 
  2. The campaign designer for your email will open. Drag the "Products" content block to your email.
  3. The block will display a placeholder for four products. Each product in the placeholder includes an image, product name, price, product description, and a "View" button:



  4. Click the content block to open configuration options in the right menu.
  5. Select your connected store and collection or category. 
  6. Shopify only: Sort by preference using the three dropdowns listed under "Products" in the Options tab.
    • Note that up to 250 collections will be listed in alphabetical order 
    • The sort function is not yet available for WooCommerce
  7. Use the "Items" dropdown under Layout to select the number of items you want to display. You can display up to four items.
  8. Under "Layout" are product image, product name, product price, product description, and button. Each item here has a toggle and is set to "On" by default. This means that each of these items will appear in the Products content block in your email. To hide or remove any items from your email, click the toggle to set it to the "Off" position.



  9. Adjust the look of the content block by using the configuration options listed under "Block." Here you can adjust the background color, border, margin, and padding.
  10. Clicking the product name, price, and description in the content block lets you change the font type, font size, font color, and font styling for each product listed in your email.
  11. Clicking the "View" button lets you adjust the text alignment for all product buttons.
  12. Continue to modify the email using the other content blocks provided.
  13. When finished, click "Save & Exit" to close the campaign or click "Next" to view the Campaign Summary page.

When customers receive your email, they'll see your products in your message.

Troubleshooting FAQs

What happens if the collection or category I selected for the Products block no longer exists?

The following alert will appear at the top of the Campaign Designer, letting you know that one or more of your Products blocks has an issue: 

"One or more of your Products blocks in this email has an issue. The blocks will not appear in any sent emails. Please review and fix any issues so the blocks will appear in sent emails."

In addition, the Products block will alert you that the collection powering the block is no longer available.

These blocks will not appear in any sent emails.

To fix the issue, change the collection/category for the Product block or remove the block from your email by clicking the "Remove product block" button.

What happens if the store I selected for a Products block is no longer connected to my ActiveCampaign account?

The following alert will appear at the top of the Campaign Designer, letting you know that one or more of your Products blocks has an issue:

"One or more of your Products blocks in this email has an issue. The blocks will not appear in any sent emails. Please review and fix any issues so the blocks will appear in sent emails."

In addition, the Products block will alert you that the Shopify or WooCommerce account powering the block is no longer available:

These blocks will not appear in any sent emails.

To fix this issue, click the "Connect" button to reconnect your store or remove the block by clicking the "Remove product block" button.

What happens if I have a Products block in an email and I downgrade my ActiveCampaign account to a plan that doesn't offer the Products block?

The following alert will appear at the top of the email designer letting you know that one or more of your Products blocks has an issue: 

"One or more of your Products blocks in this email has an issue. The blocks will not appear in any sent emails. Please review and fix any issues so the blocks will appear in sent emails."

In addition, the Product content block will alert you that this feature is no longer available with your plan:

These blocks will not appear in any sent emails.

To fix the issue, upgrade your account to a Plus, Professional, or Enterprise plan by clicking the "Upgrade account" button. You can also remove the block from your email by clicking the "Remove product block" button.

Why isn't my Shopify product block rendering correctly in test email sends?

This issue often happens when your Shopify store is password protected.

To resolve this, you'll need to remove password protection. To learn more, visit Password protection for your online store

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