Display Ecommerce products in your ActiveCampaign emails

Available on Plus, Professional, and Enterprise plans.

If you use the Shopify Deep Data integration, you can send different product recommendations to different segments of contacts using the Product content block for Shopify.  All you need to do is add the Products content block to your email and pick a collection of items to feature. 

Take note

Here are some things to know before you get started:

  • This version of Products content block is available with the Shopify Deep Data integration 
  • You will need to have collections configured in Shopify prior to using this block
  • You can use multiple Products blocks in a single email
  • The Products block can be used in both campaigns (all types) and automation emails
  • The Products block is only available in the drag-and-drop Campaign Designer

How the Products content block works

After dragging the Products content block to your email, we'll present you with a placeholder display containing four sample products. The placeholder will include an image, product name, price, description, and a view button for each sample product.

You will be able to configure the look and feel of the block by using the "Options" tab on the right menu. For example, you can choose to display anywhere from one to four products from any collection in your connected Shopify store. You can also sort these products by best selling, recently added, and cost (highest to lowest and lowest to highest). The placeholder display will adjust to your configurations in the Campaign Designer.

Once the email sent to contacts, we'll pull product information and images from your store and insert them into your communication. Contacts who open your email will see your products and product information instead of the placeholder display. If they click the "View" button for any of the products, they'll be directed to your store where they can make a purchase.

Test sends of the email will work in a similar fashion. Any test sends of the email will display your products so you can see how the final version will look before you send it to your list.

Note that the images and information we display in the Products block comes directly from your store. If you need to change the name, description, price, or image for a product, you'll need to do so in your Shopify store.  

Add and configure the Products content block

1. From the Campaign Designer of your email, click the "Products" content block and drag it to your email.

The block will display a placeholder for four products. Each product in the placeholder includes an image, product name, price, product description, and a "View" button.

2. Click the content block to open configuration options in the right menu.

3. Select your connected Shopify store and collection, then sort by preference by using the three dropdowns listed under "Products" in the Options tab.

Note that up to 100 collections will be listed in alphabetical order. 

4. Choose how many items you wish to display by using the "Items" dropdown listed under "Layout." You can choose to display up to four items.

5. Product image, product name, product price, product description, and button are also listed under "Layout." Each item here will have its own toggle and all will be set to "On" by default. This means that each of these items will appear in the Products content block in your email.

To hide or remove any of these items from your email, click the toggle to set it to the "Off" position.

6. You can adjust the look of the content block itself by using the configuration options listed under "Block." Here you can adjust the background color, border, margin, and padding.

7. Clicking the product name, price and description in the content block will allow you to change the font type, font size, font color, and font styling for each product listed in your email.

8. Clicking the "View" button will allow you to adjust the text alignment for all product buttons.

And that's it! You can continue to modify the email using the other content blocks provided. When finished, click "Save & Exit" to close the campaign for now or click "Next" to view the Campaign Summary page.

When the email is sent, we'll display products from your collection.

Troubleshooting FAQs

What happens if the Shopify collection I selected for the Products block no longer exists?

The folliowing alert will appear at the top of the Campaign Designer letting you know that one or more of your Products blocks has an issue that needs to be fixed:

One or more of your Products blocks in this email has an issue. The blocks will not appear in any sent emails. Please review and fix any issues so the blocks will appear in sent emails.

In addition, the Products block will alert you that the Shopify collection powering the block is no longer available:

The blocks will not appear in any sent emails. To fix the issue, you'll need to change the collection for the Product block or remove the block from your email by clicking the "Remove product block" button.

What happens if the Shopify store I have selected for a Products block is no longer connected to my ActiveCampaign account?

The following alert will appear at the top of the Campaign Designer letting you know that one or more of your Products blocks has an issue that needs to be fixed:

One or more of your Products blocks in this email has an issue. The blocks will not appear in any sent emails. Please review and fix any issues so the blocks will appear in sent emails.

The Products block will alert you that the Shopify account powering the block is no longer available:

The blocks wil not appear in any sent emails. To fix this issue, you can click the "Connect" button to reconnect your Shopify store or you can remove the block by clicking the "Remove product block" button.

What happens if I have a Products block in an email and I downgrade my ActiveCampaign account to a plan that doesn't offer the Products block?

The following alert will appear at the top of the email designer letting you know that one or more of your Products blocks has an issue that needs to be fixed:

One or more of your Products blocks in this email has an issue. The blocks will not appear in any sent emails. Please review and fix any issues so the blocks will appear in sent emails.

Any blocks in your email will also alert you that is no longer available on your plan:

The blocks will not appear in any sent emails. To fix the issue, you will need to upgrade your account to a Plus, Professional, or Enterprise plan by clicking the "Upgrade account" button or you can remove the block from your email by clicking the "Remove product block" button.

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