Data synced from the ActiveCampaign Shopify integration


The ActiveCampaign for Shopify integration is a two-way sync that sends actionable order, product, customer, and abandoned cart data from Shopify to ActiveCampaign for logged-in customers and guests.

You can use this data to send customized follow-up emails to your contacts, trigger automations to run based on customer and purchased data, create list segments, configure automation goals, and more.

Take Note

ActiveCampaign accounts created on or after January 8, 2024: contacts synced in from the Shopify integration that have checked the “Accepts Marketing” box will be added to the Master Contact List by default. If you delete or change the name of the ActiveCampaign-created Master Contact List, contacts will not be added to any lists. To add contacts to a list, you will need to create an automation

Shopify data on the contact profile page

When contacts sync from Shopify to your ActiveCampaign account, data will appear on their contact profile records. 

Below, the Ecommerce widget and Orders widget pull in all new orders and orders brought in with a historical sync. The difference between these two widgets is the information that is displayed. The Ecommerce widget shows an overview of the orders, and the Orders widget shows the orders in more detail.

Note that we do not sync draft orders. 

Ecommerce widget

The Ecommerce widget contains order and abandoned cart data for your connected store. 


Here you can:

  • Sort data by activity and store name
  • View Ecommerce metrics, including total revenue, total orders, and total of purchased products
  • View order information, including:
    • Order number
    • Total (order price)
    • Order Date and time
    • Order status:
      • Pending payment
      • Completed
      • Abandoned
      • Recovered
      • Waiting
      • Canceled
      • Refunded
      • Failed
      • Returned
    • Store name
  • View product detail information. Each order listed in the object has a "Products" button. Clicking this button opens the order details for that specific order.


Details here include: 

    • Store name
    • Date and time of order
    • Order number (Clicking the Order ID number opens the order in your connected Shopify store)
    • Order total
    • Discount code and discount price
    • Products contained in the order:
      • Image of the product (if available)
      • Product name
      • Product category
      • SKU
      • Quantity ordered
      • Product price

Additional Ecommerce Data in Orders Widget

The following information appears on the contact’s order widget:

  • Connection ID
  • Store’s Order ID
  • Order Number
  • Cart ID
  • Store’s External ID
  • You can also view detailed order information by clicking the three dots on the right side of the order widget and then clicking the “Details” button. Clicking this button opens the “Orders” window. This window shows the detailed order data synced into ActiveCampaign for that specific order.

Orders window in Orders widget example .png

Details in the “Orders” window include the fields listed in the Additional Shopify Ecommerce order data section below.

  The Postal Address and Marketing Opt-in (Accepts Marketing) information can only be found in the Orders Widget “Orders” window.

Ecommerce information on the contact's activity stream

The following information appears on the contact's activity stream:

  • Synced order information
  • Abandoned carts

Shopify store tags

This integration syncs the store tags from your Shopify store. In addition, the ActiveCampaign integration applies the "Shopify-customer" tag. These tags appear in the "Tags" section of contact records. 

You can manage your customer tags on the Manage Tags page in your account. To go to the Manage Tags page, click “Contacts” then “Manage Tags.”

"Accepts Marketing" information

This integration syncs all contacts who check the "Accepts Marketing" box and those who don't.

To see which contacts opted into marketing through your Shopify store, you will can either:

  • View the "accepts marketing" field in the orders details widget by clicking the “details” button on the right side of the order widget
  • Create an advanced search using the "Ecommerce" > "Has opted into marketing" segment condition
  • Create an advanced search using the “Ecommerce" > "Order" > "Accepts Marketing" = "true” segment condition

Fields imported from Shopify

Below is a list of fields imported from Shopify and the fields they are mapped to in ActiveCampaign. These fields appear on records for synced contacts. 

Shopify fields ActiveCampaign fields
Customer first name First name
Customer last name Last name
Customer email Email
Company Account
Phone number* Phone
Product title Product name
Product type Product category
Product ID Product ID
Order total Order total
Order shipping method Order shipping method
Order date Order date
Product price Product price
Product description Product description
Product quantity Product quantity
Product image Product image


* About the synced phone number from Shopify

The integration will first look for a customer's phone number on their customer record in your Shopify store. If the integration locates that phone number, it will sync to your ActiveCampaign account. 

If no phone number is found on the customer record, the integration will check to see if the customer has a phone number associated with their default shipping address. If the integration locates that phone number, it will sync to ActiveCampaign. 

If no phone number is found, we will not sync the customer's phone number. 

Additional Shopify Ecommcerce order data

Shopify Field ActiveCampaign Field Description
financial_status Order - Order status Status of the order in ActiveCampaign. Order status must be one of the following: Pending, Completed, Abandoned, Recoverd, Waiting, Canceled, Refunded, Failed, or Returned
legacyConnectionId Order - Connection Id The globally unique identifier for integration to ActiveCampaign
id Order - Store's Order Id The ID of the order in your store. ActiveCampiagn uses this as a primary identifier within a connection to know if an order you are sending is a new order or an updated order. This must be unique per connection ID. If an update operation is sent using an order ID that already exists, we will override the existing order, not create a new one
order_number Order - Order Number The order number in your store. Generally, an order number is an easily readable number, such as 1001, whereas a Store Order ID might be a globally unique identifier that requires technology to read
cart_token Order - Cart ID The ID of the cart associated with your order in your store
  Order - Store’s External Order ID If your store has an external order ID, store it here. For example, if you are a WooCommerce store that dropships Amazon orders, your WooCommerce order ID will be the Store’s Order ID, but the Amazon Order ID will be the Store’s External Order ID
historical, real_time Order - Creation Source Whether the order was synced via active or historical syncing. The value must either be HISTORICAL or REAL_TIME
email Order - Email Customer Email associated with the order. This email will be the email associated with the ActiveCampaign contact created for the order Order - Store’s customer ID the ID for the customer in your store
created_at Order - Store Created Date When the order was created in your store. Must be in the format “2019-11-16T10:48:23Z”
updated_at Order - Store Modified Date The most recent date the order was updated in your store. Must be in the format “2019-11-16T10:48:23Z”
  Order - Store Status status of the order in your store
notes Order - Notes A list of notes assigned to this order
location_id Order - Location ID ID for the store location
  Order - Shipping Method shipping method of the order
order_status_url Order - Order URL the URL for the order record in your store
test Order - Is Test Order If true, this is a test order. If false or not set, this is a normal order
accepts_marketing (marketing_email_consent) Order - Accepts Marketing whether the customer opted into marketing
customer_locale Order - Customer Locale language & global region. This must be in the format EN_US (in this example, American English)
source_name Order - Channel Channel where the sale came from
total_price Order - Final Amount total order amount, expressed as a decimal number
total_discounts Order - Discounts amount Total amount of any discounts applied to the order, expressed as a decimal number
total_shipping_price_set Order - Shipping Amount Total amount charged for shipping on the order, expressed as a decimal number
payment_method Order - Payment Method Method used for payment
shipping_address.first_name Order - Shipping Address First Name First name on shipping address
shipping_address.last_name Order - Shipping Address Last Name Last name on shipping address
shipping_address.address1 Order - Shipping Address line 1 Shipping Address line 1
shipping_address.address2 Order - Shipping Address line 2 Shipping Address line 2
shipping_address.address3 Order - Shipping Address line 3 Shipping Address line 3 Order - Shipping Address city Shipping Address city
shipping_address.province Order - Shipping Address province Shipping Address province Order - Shipping Address country Shipping Address country Order - Shipping Address postal (zip code) Shipping Address Postal (zip code) Order - Shipping Address phone Shipping Address phone Order - Shipping Address company Shipping Address company
  Order - Shipping Address email Shipping Address email
billing_address.first_name Order - Billing Address First Name Billing Address First Name
billing_address.last_name Order - Billing Address Last Name Billing Address Last Name
billing_address.address1 Order - Billing Address line 1 Billing Address line 1
billing_address.address2 Order - Billing Address line 2 Billing Address line 2
billing_address.address3 Order - Billing Address line 3 Billing Address line 3 Order - Billing Address city Billing Address city
billing_address.province Order - Billing Address province Billing Address province Order - Billing Address country Billing Address country Order - Billing Address postal (zip code) Billing Address postal (zip code) Order - Billing Address phone Billing Address phone Order - Billing Address company Billing Address company
  Order - Billing Address email Billing Address email
  Order - Discounts A list of discounts. A discount is made up of Discount Code, Discount Amount, and Discount Type. Discount Code is a string such as “NEW50” that comes from your store. Discount Amount is a decimal representation of the amount discounted. Discount Type must be either SHIPPING or ORDER
shipping, order Order - SMS Marketing State
(Shopify Only)
Whether the customer has opted in for SMS messaging. This field can only be written to; the data will be saved on the customer object. In order to read this field, use ActiveCampaign v3 API. Must be either NOT_SUBSCRIBED, PENDING, REDACTED, SUBSCRIBED, or UNSUBSCRIBED
not_subscribed, pending, redacted, subscribed, unsubscribed Order - SMS Opt In Level
(Shopify Only)
The level at which the customer has opted in for SMS messaging. This field can only be written to; the data will be saved on the customer object. In order to read this field, use ActiveCampaign v3 API. Must be either CONFIRMED_OPT_IN, SINGLE_OPT_IN, or UNKNOWN
confirmed_opt_in, single_opt_in, unknown Order - SMS Consent Updated Date
(Shopify Only)
Last date at which the customer updated their SMS consent. This field can only be written to; the data will be saved on the customer object. In order to read this field, use ActiveCampaign v3 API

Additional Ecommerce segment conditions

You can learn more about and see a list of all of the available Ecommerce segment conditions.

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