Get started with Web Personalization

Available on Professional and Enterprise plans. 

Web Personalization lets you create and display different versions of your website or landing page based on rules you set. Each version can use different text, or images, or both, depending on your audience. With Web Personalization, you can show the right content to the right contacts in minutes.

Take Note

  • Customers on the Professional plan can have up to 5 published experiences. Customers on the Enterprise plan can publish an unlimited amount of experiences
  • Site tracking code must appear in the header of your webpage
  • Site tracking code must load by default on your website. If you have an “accept cookies” button in place, web personalization will not be able to load. This will need to be removed in order to work
  • You will be able to edit the following elements for draft Experiences: text, images, button text, link redirects
  • You will not be able to format the font, color, or placement of the text
  • Images must be stored in an image hosting platform

What is Web Personalization?

Web Personalization is a tool that lets you create different versions of a webpage then display them to contacts based on segments you create.

  • With this version of Web Personalization, you'll use tags and custom contact fields to create these segments
  • If a contact qualifies for more than one experience on your site, they will see whatever experience is higher in the priority list
  • The versions of your webpage are called Experiences
  • Web Personalization works with any web page or landing page builder

You may want to use Web Personalization to target contacts based on their known interests or create a different experience for contacts who abandoned their cart in your ecommerce store. You can even use Web Personalization to win back past customers.

How Web Personalization works

Web Personalization uses the following to create and display different experiences of your website to a targeted group of contacts:

  • Site tracking code
  • Your web page
  • Segments
  • Web Personalization visual editor

To start using Web Personalization, you'll need to whitelist your page URL then install site tracking code to the header of that page. Doing so will allow you to display different experiences to qualified contacts who land on your page.
Our Site Tracking help article will show you how to whitelist your URL and where to locate your site tracking code.

If you're already using the ActiveCampaign Site Tracking feature, you'll need to move the Site Tracking Code from the body or the footer of your page to the header.

  For Web Personalization to work, ActiveCampaign tracking code must load by default on your website. If you have an “accept cookies” button in place, web personalization will not be able to load. This will need to be removed in order to work.

From the Web Personalization page in your ActiveCampaign account, you will then select which webpage you wish to create a new experience for. Each experience you create will be for a different segment of contacts. These segments are created using tags and custom contact fields. Note that once you create a segment for an experience, it cannot be changed.

Once you've created a segment for your page, you can begin to customize it by adding different text and images. Once you're done customizing the page, you can then publish it to make it available for qualified contacts to see.

Note that in order for contacts to see your experience:

  • They must appear in the segment you created for the page
  • They must be identified by a tracking cookie

If a contact does not appear in the segment, they will see your default page instead. Unknown visitors who land on your page will also see your default page.

Does Web Personalization change my website?

Web Personalization does not make any changes to your actual webpage, content management system, or your website's database.

Instead, we'll run the javascript code you placed in the header of your site. When this code runs, it will display the experience most relevant to your contact(s).

Web Personalization documentation

Below are resources to help you get started with using Web Personalization.

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