Custom Reporting Terminology

Custom reports are available on the Enterprise plan.

In this article is a list of Custom Reporting terminology. We recommend becoming familiar with these terms as you create your own custom reports.

  • Dimension
    Dimensions describe data in your account. For example, contact name, contact ID, or city.
  • Look
    Each report you create and save is called a Look.
  • Measure
    Measures are metrics associated with the data in your account. For example, daily unique clicks, total bounces, or unique automations completed.
  • View
    A collection of data elements such as dimensions and measures for a particular table within an explore. For example, Automation, Campaign, Contacts, Deal
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