With ActiveCampaign, you can add a cookie banner to your landing page. Adding this cookie banner to your landing page will let page visitors opt-in to the use of website cookies and help you be compliant with the GDPR and the ePrivacy Directive .
Legal Disclaimer: The information in this article does not constitute legal advice. This is for informational purposes only, and we strongly encourage you to seek independent legal counsel to understand how your organization needs to comply with the GDPR and the ePrivacy Directive (including any country-specific requirements).
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About cookie banners for landing pages
Each landing page you create with ActiveCampaign has two types of cookies:
Essential cookies
Essential cookies are necessary for your landing page to function. These cookies provide essential website services to the landing page visitor. They are exempt from the EU opt-in requirements.
Non-essential cookies
Non-essential cookies are anything else outside of the definition of essential cookies. For example, they may include:
- Performance and analytics cookies (that analyze visitor behavior and improve website services)
- Functionality cookies (that provide a more personalized and functional user experience)
- Targeting and advertising cookies
Existing and emerging laws require businesses to:
- Provide page visitors with clear and comprehensive website cookie use notices; and
- Obtain specific and informed consent from page visitors before placing non-essential cookies on your landing page
You can notify and receive consent from page visitors by placing a cookie banner on each of your landing pages. Adding this cookie banner to your landing page(s) can help you be compliant with the GDPR and the ePrivacy Directive.
This cookie banner uses a layered notice approach. In other words, you should link this cookie banner to your comprehensive cookie use policy to provide page visitors with adequate details about your cookie use practices and enable informed consent.
How does the cookie banner work?
You can add the cookie banner to your landing page from the "Compliance" tab of your landing page's settings. You will see the option to turn the cookies banner "On" for your landing page on this page.
Once the cookie banner is turned on for your landing page, page visitors will have the option to consent to the use of cookies or not to accept the use of cookies.
The cookie banner is not an account-wide setting. The cookie banner needs to be enabled on each landing page you create.
How to add the cookie banner to your landing page
From your ActiveCampaign account:
1. Click "Site."
2. Locate the landing page on which you want the banner to appear.
3. Hover your mouse over the landing page and click the "View Page Settings" option.
4. Click the "Compliance" tab.
5. Click the "Enable Cookie Banner" toggle to set it to the "On" position.
6. Click the "Banner Language" dropdown, then click the language in which the banner should appear. This will only affect the banner on the page you are adding it to.
7. Copy and paste the link to your cookie use policy into the field provided.
8. Click the "Save changes" button.