Facebook Custom Audience: "permissions error"

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Summary

When creating a new custom audience in an automation, I see the error message "permissions error". 

Resolution

To correct this you will need to adjust your permission in Facebook: Add People to Your Ad Account https://www.facebook.com/business/help/442224595808649

Cause

The user attempting to create the custom audience does not have permission to do so in the Facebook settings. 

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