This article refers to general link clicks in your campaign. If you are looking for help with unsubscribes due to bot clicks, you can learn more about our bot click unsubscribe protection and two-click unsubscribe.
If your campaign has experienced an elevation of link clicks across multiple links in a single campaign (especially within minutes of a send), it could be due to anti-virus protection software or a type of security scan on the contact's inbox. These excessive or false link clicks occur when the email is delivered to the contact's inbox as they scan for security risks.
Unfortunately, our industry faces this ongoing challenge as businesses continue to evolve their security practices. To help provide you with control and optionality, we have implemented BotSense. BotSense helps by identifying these automatic clicks so you can filter them out and get more accurate data.
Learn how to filter out bot clicks with ActiveCampaign's BotSense.