What is the difference between "Unsubscribe Link" and "Unsubscribe Link (All Lists)"?

  • "Unsubscribe Link" (%UNSUBSCRIBELINK%) will unsubscribe a contact from the lists the campaign was sent to.
  • "Unsubscribe Link (All Lists)" (%UNSUBSCRIBELINK%&ALL) will unsubscribe contacts from all lists they are on.



Related Resources
Why are unsubscribe links required in my campaigns and automation emails?

How can I tell which contact clicked an unsubscribe link?



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