What is the "m" parameter on a campaign Web Copy link?

"m" is Message ID

Here's an example of a Web Copy link where the "m" is at the end of the URL: https://amalik.activehosted.com/index.php?action=social&c=603&m=851 

Note

"c" is the Campaign ID

Any campaign or automation email counts as a message. Split campaigns are considered two separate messages, but one campaign.
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