Connect Eventbrite to ActiveCampaign

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The ActiveCampaign Eventbrite integration lets you create and update contacts based on event registrations and event attendance. This integration also displays Eventbrite activities on contact records in ActiveCampaign.

Take note

  • You need an ActiveCampaign account and an Eventbrite account for this integration
  • The integration setup takes place in your ActiveCampaign account
  • This integration does not add contacts to a list in ActiveCampaign. If you are using Eventbrite to collect opted-in contacts,
    you need to use the “Add to List” automation action to add them to your marketing list
  • You can only map Eventbrite fields to existing contact fields in ActiveCampaign. It is not possible to map Eventbrite fields to Account or Deal fields, or for Eventbrite to create new custom contact fields in your account

How the Eventbrite integration works

The Eventbrite integration uses a webhook to push data from Eventbrite to ActiveCampaign whenever an event occurs. Once the event happens:

  • Contact records are either created or updated in ActiveCampaign. You determine which contact data to collect during the integration setup
  • The integration adds tags to contact profile records. The event action determines the tag that the contact receives
  • An Eventbrite object will appear on contact records for each contact synced through this integration. This object will display information about each event the contact registers for or attends
  • Three new automation triggers will be available for you to use to create automated workflows
  • You can personalize automation emails with Eventbrite data

Eventbrite events

Events that trigger contact and Eventbrite data to sync to ActiveCampaign include:

  • Order Placed
  • Order Updated
  • Order Refunded
  • Attendee Check-in
  • Attendee Check-out
  • Attendee Updated

Eventbrite custom object

This integration syncs an Eventbrite custom object to ActiveCampaign. This object appears on profile records for each synced contact. The Eventbrite object displays event registration and event attendance data for the contact when they sync to ActiveCampaign.

Each event in this object will have the following fields:

  • Status
  • Event Name
  • Event Link
  • Order Link
  • Date Created


It is not possible to edit these fields or field values in ActiveCampaign.

Eventbrite object details

Each record in the Eventbrite object has a “Details” button. Clicking this button will expand the record and display additional fields and information.


Tags added to contacts

As contacts sync from the Eventbrite integration, the following tags will appear on their contact record:


Event that adds the tag


All contacts who sync through this integration receive this tag


Contacts who trigger the “Attendee Check-in” event receive this tag


Contacts who trigger the “Order Placed” event receive this tag


Contacts who trigger the “Order Refunded” event receive this tag


Contacts who trigger the “Order Updated” event receive this tag


Eventbrite automation triggers

This integration comes with three automation triggers. All Eventbrite triggers are located under the “Apps” section of the automation trigger modal.

  • Eventbrite tag is added
    • Contacts are pulled into the automation when they receive the eventbrite-integration tag
    • The eventbrite-integration is added by the integration and can be used in combination with any other automation trigger
  • Eventbrite [EVENT] is created
    • Contacts are pulled into the automation when a new Eventbrite record is created in the Eventbrite object
    • You can choose any Eventbrite event that you synced to your ActiveCampaign account with this trigger
    • This trigger cannot be used with any other automation trigger. You can use only one filter to segment this trigger
  • Eventbrite [EVENT] is updated
    • Contacts are pulled into the automation when a field you specify changes from one value to another in the Eventbrite object
    • You can choose any Eventbrite event that you synced to your ActiveCampaign account with this trigger
    • This trigger cannot be used with any other automation trigger. You can use only one filter to segment this trigger

Personalize emails with Eventbrite data

Once you configure the integration, you can use the Eventbrite custom object fields to personalize any email campaign sent from an automation. In the " Add a Personalization " modal, you can find these personalization options under the “Custom Objects” section.

Note that you must use an Eventbrite automation trigger for the "Custom Objects" section to appear with your Eventbrite custom object fields.

These fields are not available in personal emails, 1:1 emails, or campaigns sent from the Campaigns tab in your ActiveCampaign account.

Learn how to personalize your emails.

Configure the Eventbrite integration

  1. From your ActiveCampaign account, click Apps on the lower left menu.

Expanded view:
Apps on left menu expanded.jpeg

Collapsed view:
Apps on left menu collapsed.jpeg

  1. Use the search bar to locate and select the Eventbrite integration.
  2. Click the “Add an account” button.
  3. A modal window will appear. Click the “Connect” button.
  4. You will be redirected to your Eventbrite account. Click the “Allow” button to grant ActiveCampaign access to Eventbrite.
  5. You will be redirected back to your ActiveCampaign account. A modal window will list each event that can create and update contact records.

      You can select a specific event from the list provided, or all events using the first dropdown option. To do so, click the event you want to use with this integration.

  6. Click the “Continue” button.
  7. On the next screen, you will see the Eventbrite objects and fields created in ActiveCampaign whenever an event occurs. The information listed here is for informational purposes only.
  8. Click the “Continue” button.
  9. Next, map Eventbrite fields to ActiveCampaign fields. Note that the email address field is required. To map additional fields, click the “Add Field” button.
  10. Once you map all desired fields, click “Finish.”
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