"Jump To" actions provide a snapshot of how a specific part of your marketing is performing. How a "Jump To" performs can be used to measure the effectiveness of your automations.
The Jump To Tracking report provides data on the performance of any "Jump To" set up in your automations. You can use this report to see how many contacts met the "Jump To" conditions and how successful your "Jump To" actions are at-a-glance.
With this report, you will be able to:
- View "Jump To" action performance metrics, including number of contacts who met the "Jump To" conditions and Completion Rate
- Take individual action on the contacts, including send a 1:1 email or add them to a deal
- Export the Data into a CSV file
Take note
As of July 17, 2025, the “Goal: action has been renamed to “Jump To.” This update also includes the following changes to tracking:
-
- New “Jump To” actions: To generate a Jump To Tracking report, you must enable the tracking checkbox when creating the action. You are not required to select a conversion.
- “Jump To” that existed as a “Goal” action: If at least one contact reached the “Goal” action, tracking has been automatically enabled when it converted to a “Jump To.” You can disable tracking if you don't want the Jump To Tracking report.
- No Tracking enabled: Jump To Tracking reports are not available for Jump To actions without Tracking turned on.
How to access the Jump To Tracking report
To access the Jump To Tracking report, follow these steps:
- Click “Reports” located in the left menu.
- Click "Automations."
- Click “Jump To Tracking Report.”
Or
- Click "Automations" located in the left menu.
- Under "Reports," click "Jump To Tracking Report."
The Jump To Tracking report will load all "Jump To" actions created in your ActiveCampaign account along with the date created and Success bar.
Information included in the Jump To Tracking report
The Jump To Tracking report will include the following information:
-
Name
Name of the "Jump To." -
Created
Date the "Jump To"l was created. -
Success
Percentage of the total times the "Jump To conditions were met/number of contacts in the automation. Note that if a contact meets the "Jump To" conditions more than once, each instance will be counted. It is not possible to remove multiples from the report.
The search bar allows you to search for a specific "Jump To" action. Type in the name or part of the name of a "Jump To" and information will be filtered in the list below.
Clicking the name of a "Jump To" will redirect you to the Individual "Jump To" report for that "Jump To" action.
Hovering over the Success bar will reveal the Success figures.
Information included in the Individual "Jump To" reports
The Individual "Jump To" report will include the following information:
-
Performing "Jump To"
Shows how this specific "Jump To" ranks based on Completion Rate relative to other "Jump To" actions that exist within the given automation. -
Completion Rate
Percentage of contacts who met the "Jump To" criteria while in automation. -
Completion Rate in the last 30 days
Shows how much the Completion Rate has increased or decreased within the last 30 days. -
Average Time until completion
The average time it takes a given contact entering the automation to complete the "Jump To" (match the "Jump To" criteria).
Clicking the "Completion Status” dropdown next to the search bar will allow you to filter the table with:
- Any
- Complete
- Incomplete
The search bar allows you to search for specific contacts. Type in information that is relevant to the Contact and the information will be filtered in the chart below.
Table
By default the table will have the following contact fields:
- Full Name
- Location
-
"Jump To" Completion
Shows if the contact completed the "Jump To" action. Red for No and Green for Yes.
You can adjust the available fields in the table by clicking the gear icon to the right. Click the field to add or remove the green check mark to add or remove the fields in the table.
Additional available table fields:
- Avatar
- First Name
- Last Name
- Date Created
- Social
- Phone
- Organization (Account)
- All Custom Contact Fields
You can sort the columns by clicking the name of contact field. This lets you adjust by ascending or descending order.
Action Dropdown
Clicking the dropdown on the far right will allow you take specific action on the related contact:
-
Email Send
This action allows you to send a 1:1 email from the contact record. -
Add a Deal
This action allows you to add a new deal to the contact. -
Add a Task
This action allows you to add a task to the contact from the contact record. -
Add a Note
This action allows you to add a note on the contact record.
Adjust Rows
At the bottom right you can adjust the amount of contacts you view on the table to 10, 20, 50, and 100.
Exporting Individual "Jump To" reports
To export the the Individual "Jump To" reports, follow these steps:
1. Click “Export” at the top right.
2. A download will automatically start.
Note that you can only export Individual "Jump To" reports. It is not possible to export the list in the main Jump To Tracking report.