Email Designer: Link Actions

With ActiveCampaign, you can use link actions with the Email Designer (launched in 2022). A link action is an automated action triggered when a contact clicks a link in a direct or automated campaign.

With link actions, you can:

• Add tags
• Remove tags
• Subscribe to list
• Unsubscribe from list
• Add to automation
• End automation

Take Note

• Link actions cannot be used with 1:1 emails or "Unsubscribe" links
• You can add more than one action to a single link
• If you use the same URL more than once in your communication, the link actions will be the same for each instance of that same URL. It is not possible to create different link actions for a URL that is used more than once in your email
• Link actions cannot be used in templates. All link actions must be created on the campaign design page
• You must have Link Tracking turned on to use Link Actions

Create a link action

To create a link action:

1. Open your direct or automated campaign.
2. To add a link action to hyperlinked text:
   • Highlight the text with your cursor, then click the link icon in the navigation bar. The "Add a Link" modal will appear.
     
   • Select "Site" then type or paste the URL into the field provided
   • Click "Save"
   • On the right pane, click the "+ Add Link Action" option
   • A modal window will appear. Click the dropdown, then click the link action(s) you want to use
   • Complete the remaining fields to set up your link action
   • Optional: To add another link action, click the "+ Add Link Action" option," choose your action, then complete the remaining fields
   • Click the "Save" button
3. To add a link action to an image or button:
   • Click the image or button
   • On the right pane, select "Site" then type or copy your URL into the field provided
     
   • Click the "+ Add Link Action" option
     
   • A modal window will appear. Click the dropdown, then click the link action(s) you want to use
   • Complete the remaining fields to set up your link action
   • Optional: To add another link action, click the "+ Add Link Action" option," choose your action, then complete the remaining fields
   • Click the "Save" button
     
4. On the Campaign Summary page for your email, ensure that link tracking is On (this should be enabled by default).

Edit or remove a link action

You can edit or remove link actions for the following:

• Automated campaigns
• Direct campaigns with a "Draft" status

It's impossible to edit or remove a link action for a direct campaign after being sent to contacts. 

1. Locate the campaign containing the link action you want to edit.
2. Navigate to the designer for the campaign.
3. Locate and click the hyperlinked text, image, or button for which you want to update the link action.
4. From the right pane, you can edit the link type, the link destination, as well as edit the link action type, or delete the link action.
5. When finished, click "Next" or "Save and exit."