It may be beneficial to implement DKIM signing on your account. DKIM is a form of email authentication that allows an organization to claim responsibility for a message in a way that can be validated by the recipient.
DKIM will help prevent spoofing and phishing of your domain and an added benefit is that it allows Mailbox Providers such as Gmail, Microsoft, and Oath (Yahoo, AOL, Verizon) to track the email reputation of your sending domain.
If the reputation of your sending domain is stronger than the reputation of the sending IPs, Mailbox Providers may default to your sending domain reputation which could improve your email performance.
For more information, visit the "DKIM, SPF, and DMARC" help article.
To set up DKIM authentication:
- Log in to your ActiveCampaign account, then click "Settings" on the left menu, then click "Advanced."
- Click the "I will manage my own email authentication" option.
- Enter your domain name into the space provided then click the "Generate" button.
- We will generate your TXT Record Name and TXT Record Value. Copy these items to your clipboard or another safe place.
- Click the "Save Settings" button at the bottom of the page. Note that the values generated here will not save.
- Add the generated TXT record and value and put it on your web host provider. This process will vary slightly based on your web host, but you can find a set of instructions for GoDaddy here.
Typically the DNS record will propagate in 5 to 10 minutes, but in some rare cases it can take up to 24 hours. To view the status of your DKIM record, use the DKIM, SPF, DMARC DNS verification tool.
Since Gmail represents > 60% of an average contact list, it may also be beneficial to set up Google Postmaster Tools. Google Postmaster Tools provides information regarding the reputation of your domain at Gmail. It is free to use but you must have DKIM implemented first.
To learn more about Google Postmaster Tools, read the "Check your domain reputation with Google Postmaster" help article.