Why do my test emails go to spam?

ActiveCampaign plans
Starter
Plus
Pro
Enterprise

If you sent a test email to a personal account and the email went to the spam folder, then you may have acquired a bad sending reputation.

A bad sending reputation means that Mailbox Providers don’t trust you as a sender and is often the result of a high spam complaint rate, low engagement rate (opens, clicks, replies), and other various factors.

Check out the Email Sending Reputation: How Does Domain Reputation Work? blog post to learn more detailed information on domain reputation and how to avoid high spam complaint rates.

Have more questions? Get in touch

Start free trial