Custom Reporting Dimensions

Marketing_Enterprise

Sales_Enterprise

Also available as an add-on for the following plans:

Marketing Lite, Plus, Professional plans

Sales Plus and Professional plans

Dimensions in your custom reports are aggregate numbers. This includes total campaign sends, campaign engagement metrics, total automation completes, and more.

In this article, you'll learn which dimensions you can use to build custom reports in your ActiveCampaign account.

Take note

All email opens from Apple Mail clients will be reflected in these metrics. This includes contacts who use the Apple Mail app with iOS 15 with Mail Privacy Protection (MPP) enabled on their device. To learn more, visit ActiveCampaign and Apple iOS 15 Mail Privacy Protection.

Build reports with Accounts dimensions

You can build custom reports using any Account dimension below. 

Dimension name Dimension description Applies to
Account Custom Field Name The name of the custom account field Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise
Account Custom Field Value The value of the account custom field Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise
Account Name The name of the account Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise
Account Created Date The date the account was created in the ActiveCampaign platform Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise
Account Website The website of the account Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise
Account Address 1 The address the account has listed Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise
Account Address 2 The address the account has listed Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise
Account City The city location associated with the account Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise
Account State/Province The state or province associated with the account Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise
Account Country The country associated with the account Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise
Account Phone Number The phone number associated with the account Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise
Number of Employees The reported employee count for the account Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise
Industry/Vertical The industry or vertical the account is listed under Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise
Annual Revenue The reported annual revenue listed for this account Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise
Account Count The count of relevant accounts Marketing Professional, Enterprise

Sales Plus, Professional, Enterprise

 

Build reports with Automation dimensions

You can build custom reports using any Automation dimension below.

Dimension name Dimension description Applies to
Automation ID The unique identifier for the automation. Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
Automation Name The name of the automation. Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
Currency The currency of orders associated to the automation. (Ecommerce Deep Data integrations) Marketing Plus, Professional, Enterprise
Event Date The date for which a specific event occurred (Entry, Goal Completion etc.) Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise

Build reports with Campaign dimensions

You can build custom reports using any Campaign dimension below.

The dimensions below apply to:

  • Campaigns created in the Campaigns section of your ActiveCampaign account that you sent to a list(s)
  • Automation emails created within automations that were sent to at least one contact
Dimension name Dimension description Applies to
Automation Campaign Identifier The identifier for whether a Campaign is related to an Automation Marketing Lite, Plus, Professional, Enterprise
Automation Name The Automation name for which a Campaign is related Marketing Lite, Plus, Professional, Enterprise
Campaign ID The unique identifier for a Campaign Marketing Lite, Plus, Professional, Enterprise
Campaign Name The name of a Campaign Marketing Lite, Plus, Professional, Enterprise
Currency The currency of the eCommerce Orders purchases related to a Campaign Marketing Plus, Professional, Enterprise
Event Date The date for which a specific event occurred (Send, Open, Click etc.) Marketing Lite, Plus, Professional, Enterprise
Last Send Date The most recent send date for a Campaign Marketing Lite, Plus, Professional, Enterprise

Build reports with Contact dimensions

You can build custom reports using any Contact dimension below.

Dimension name Dimension description Applies to
Account Name The name of the Account related to the Contact Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
City The city value for a contact Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
Contact Custom Field Name The name of the Custom Field that is being referenced Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
Contact Custom Field Value The value of the Custom Field Name that is being referenced Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
Contact ID Unique identifier for the Contact Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
Country The country value for a contact Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
Custom Field Value Change Flag (Yes / No Indicates whether the custom field value was updated after the value was initially created for a contact Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
Custom Field Value Updated Date The most recent date that a custom field value was changed for a contact Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
Date Created The date the contact was created Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
Email The email value for a contact Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
Name The name value for a contact Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
State The state value for a contact Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
Tag The tag name related to a contact Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
Tag Application Date The date a tag was applied to a contact Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise
Timezone The timezone value for a contact Marketing Lite, Plus, Professional, Enterprise

Sales Plus, Professional, Enterprise

 

Build reports with Custom Object dimensions

You can build custom reports using any Custom Object dimension below.

Take note:

  • Custom Objects from supported third-party applications and integrations are available on:
    • Marketing Lite, Plus, Professional, and Enterprise
    • Sales Plus, Professional, and Enterprise
  • Custom objects from supported third-party integrations on Deal Standard Objects are available on:
    • Sales Plus, Professional, and Enterprise plans
  • Custom objects from supported third-party integrations on Account Standard Objects are available on:
    • Marketing Professional and Enterprise
    • Sales Plus, Professional, and Enterprise
  • Custom objects created through the API or “Manage Data” page in ActiveCampaign accounts are available on:
    • Marketing Enterprise
    • Sales Enterprise
Dimension name Dimension description
*currency A unique dimension for each currency field associated with a Custom Object schema
*date A unique dimension for each date field associated with a Custom Object schema
*datetime A unique dimension for each datetime field associated with a Custom Object schema
*dropdown A unique dimension for each dropdown field associated with a Custom Object schema
*multiselect A unique dimension for each multiselect field associated with a Custom Object schema
*number A unique dimension for each number field associated with a Custom Object schema
*text A unique dimension for each text field associated with a Custom Object schema
*text area A unique dimension for each text area field associated with a Custom Object schema
*text required A unique dimension for each text required field associated with a Custom Object schema
Related Contact ID The contact Id of the contact that is related to a given custom object record

Build reports with Deals dimensions

You can build custom reports using any Deals dimension below.

Dimension name Dimension description Applies to
Deal Custom Field Name The name of the custom field related to a deal Sales Plus, Professional, Enterprise
Deal Custom Field Value The value of a selected custom field related to a deal Sales Plus, Professional, Enterprise
Deal ID The unique identifier for a deal Sales Plus, Professional, Enterprise
Forecasted Close Date The forecasted close date value for a date Sales Plus, Professional, Enterprise
Owner Name The owner value for a deal Sales Plus, Professional, Enterprise
Pipeline The pipeline value for a deal Sales Plus, Professional, Enterprise
Stage The stage value for a deal Sales Plus, Professional, Enterprise
Status The status value for a deal Sales Plus, Professional, Enterprise
Status Change Date The most recent status change date for a deal Sales Plus, Professional, Enterprise
Title The title value for a deal Sales Plus, Professional, Enterprise
Total value The total deal value for all given deals Sales Plus, Professional, Enterprise
Value The value for a given deal Sales Plus, Professional, Enterprise

Build reports with Ecommerce dimensions

You can build custom reports using any Ecommerce dimension below.

Dimension name Dimension description Applies to
Abandoned Cart Date The date an order was abandoned Marketing Plus, Professional, Enterprise
Automation Name The name of the automation related to an order Marketing Plus, Professional, Enterprise
Campaign Name The name of a campaign related to an order Marketing Plus, Professional, Enterprise
Contact Email The email address of the contact related to an order Marketing Plus, Professional, Enterprise
Contact Order Number The sequential completed order associated to a contact Marketing Plus, Professional, Enterprise
Currency The currency value assigned to an order Marketing Plus, Professional, Enterprise
Integration The integration/store that the order is assigned to Marketing Plus, Professional, Enterprise
Order Created Date The date the order was created Marketing Plus, Professional, Enterprise
Order ID The unique identifier assigned to an order Marketing Plus, Professional, Enterprise
Order State The current state value for an order Marketing Plus, Professional, Enterprise
Product Category The category for a unit item in an order Marketing Plus, Professional, Enterprise
Product ID The unique identifier for a unit item in an order Marketing Plus, Professional, Enterprise
Product Name The name for a unite item in an order Marketing Plus, Professional, Enterprise
Store Name The name of the store assigned to an order Marketing Plus, Professional, Enterprise

Cross-join attributes

You can cross-join between Automation, Campaign, Contact, and Deal attributes. Cross-joining lets you answer deeper-level questions based on the parameters you set.

For example, you may want to create a report that shows you:

  • How many contacts with a specific tag were sent or opened an email
  • How many contacts from a geographic area entered an automation
  • A list of email addresses of contacts who completed an automation and clicked a link in a campaign

To cross-join between automation, campaign, and contact attributes, the "Relationship type" filter must be selected and defined.

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