Tracking

Attribution

• An overview of Attribution
• How does ActiveCampaign Attribution work?
• How do I setup ActiveCampaign touchpoints/traffic sources for Attribution?
• How do I set up a conversion in ActiveCampaign?
• How to trigger a conversion in an automation
• Where can I see Attribution information in my ActiveCampaign account?

Site Tracking

• An overview of Site Tracking
• Site tracking and the GDPR
• What is the difference between link tracking and site tracking?
• How to set up Site Tracking
• How to apply interest tags based on page views
• How to enable ActiveCampaign Site Tracking for your Shopify store

See all 9 articles

Event Tracking

• An overview of Event Tracking
• Using Event Tracking to trigger automations
• Setting up Event Tracking with our API wrapper