Tracking

Attribution

• An Overview of Attribution
• How do I setup ActiveCampaign touchpoints/traffic sources for Attribution?
• What is the Convert automation action?
• How do I set up ActiveCampaign conversions?
• How does ActiveCampaign Attribution work?
• Where can I see Attribution information in my ActiveCampaign account?

Site Tracking

• An overview of Site Tracking
• How to set up Site Tracking
• How to send an email when a web page is visited
• How to send a campaign to a segment of contacts who viewed specific web pages
• How to apply interest tags based on page views
• Adjusting a score based on website visits and page views

Event Tracking

• Using Event Tracking to trigger automations
• An overview of Event Tracking
• Setting up Event Tracking with our API wrapper