Alex B
Articles
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SPF, DKIM, and DMARC Authentication
DKIM and DMARC authentication is required beginning February 2024 following upcoming changes by Gmail and Yahoo regarding authentication requirements. ActiveCampaign highly recommends all senders ...
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How can I improve my campaign open rate?
This article offers advice on increasing your overall campaign open rates. What's the relationship between campaign open rates and deliverability? Often senders will see a low open rate and assume ...
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Why is my email going to the spam folder? How to improve email deliverability
With any email service & any set of contacts you will always have some mail end up in the spam folder. Every receiving ISP is using different spam filtering techniques and some ISPs utilize some un...
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About Spam Check
Spam check is a tool that you can use to help identify areas of "spamminess" in your campaigns and automation emails prior to sending them out to your contacts. While a high score doesn’t necessari...
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Why are contacts bouncing with a 9.1.5 code?
A 9.1.5 code in your campaign report means that your contact was "auto-bounced" and your message was not sent. "Auto-bounced" is our term for a global system-level suppression. This will happen onl...
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Why do I have spam contacts in my account?
Many of you may have noticed an increase in the amount of "bots" that have been signing up to your forms. These addresses are typically very spammy, like 1237214@yahoo.com, but can also look comple...
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The hype and truth about Gmail tabs
Gmail launched its tabs feature in the summer of 2013 and we're now able to look at some hard statistics about adoption and behavior that debunk some of the myths and confirm some suspicions surrou...
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How do I remove the “Sent on behalf of” header?
When sending your campaigns, you may find that an additional header is added to the top of your outgoing messages. In Outlook, the "From" area will show the name of your account with us, the domain...
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Domains and domain alignment
When you send a message with ActiveCampaign, quite a few domains are sprinkled throughout the message. These domains appear in the From Address, the Return Path (or mailed-by) address, DKIM, link t...
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How List-Unsubscribe helps email deliverability
If your contact list predominantly comprises Gmail, Yahoo, Microsoft, and Apple Mail domains, contacts may have a native unsubscribe feature. ActiveCampaign has implemented this logic on your behal...