Alex B
Articles
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The hype and truth about Gmail tabs
Gmail launched its tabs feature in the summer of 2013 and we're now able to look at some hard statistics about adoption and behavior that debunk some of the myths and confirm some suspicions surrou...
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How do I remove the “Sent on behalf of” header?
When sending your campaigns, you may find that an additional header is added to the top of your outgoing messages. In Outlook, the "From" area will show the name of your account with us, the domain...
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Domains and domain alignment
When you send a message with ActiveCampaign, quite a few domains are sprinkled throughout the message. These domains appear in the From Address, the Return Path (or mailed-by) address, DKIM, link t...
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How List-Unsubscribe helps email deliverability
If your contact list predominantly comprises Gmail, Yahoo, Microsoft, and Apple Mail domains, contacts may have a native unsubscribe feature. ActiveCampaign has implemented this logic on your behal...
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The hype and truth about email blocklists
There are a variety of blocklist organizations that will blocklist your domain or IP address. This usually happens when these organizations believe you're sending spam. Yet, only a few of those blo...
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Check your domain reputation with Google Postmaster
Deliverability consultation Maximize your email deliverability with a one-on-one session with an expert for only $79 USD. If most contacts on your list(s) use Gmail for their email address, yo...
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DNS Checker tool
ActiveCampaign has developed a tool that will allow you to check if your domain has appropriate DNS records for email authentication. You can also use this tool to see if your CNAME record has been...
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Spam traps and how to prevent them
Spam traps are email addresses used by blocklist organizations and mailbox providers to identify spammers and senders with poor email practices. Sending to one of these spam traps can be damaging t...
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Tools for monitoring deliverability
Deliverability consultation Maximize your email deliverability with a one-on-one session with an expert for only $79 USD. There are many tools you can use to track your deliverability with A...
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What you need to know about feedback loops (FBLs)
A feedback loop (FBL) is what mailbox providers (like Yahoo) use to tell email service providers (like ActiveCampaign) which contacts marked your messages as spam. How does a feedback loop work? Wh...