Social Links

The “Social Links” widget in the email designer allows you to add social icons to your campaigns and automation emails. These can be used to redirect subscribers to your social media profiles or let subscribers share your communication in their own social networks.

This article will walk you through how to add social links to your communications, how to customize your social icons, how to edit your social links, and where to find social reporting.

Adding social links to your communications

Adding Social Links to your email is quick and easy to do. Simply click on the “Social Links” widget and drag it to your desired spot in your email.


Once you drag the Social Links widget to your campaign, the “Social Link Builder” modal will appear. In this window, you can choose to have the links open to your own social network pages or you can choose to let subscribers share your communication in their own social networks.


If you are choosing to redirect subscribers to your own social media network(s), enter your social media URLs into the appropriate URL field.

If there is a network listed that you do not want to use, toggle it to “Off.”

The social network fields can be reordered with drag and drop so you don’t need to stick with the default order:


If there is a social network not listed that you would like to see in this widget, please send us your feedback here.

Customize your social icons

You can customize how the social icons appear in your email by adjusting the “Button style” and/or "Theme."

To customize your icons, click the “Customize” tab from the “Social Link Builder” modal.


Under “Button Style,” you can choose to have the icons appear as “Flat” or “3D” from the first dropdown.

With the “Flat” option, you can choose to have the icons appear as solid or show an outline of the button instead. In addition, you can choose to have the buttons appear as colorful, dark, or light. 

With the “3D” option, you can have the icons appear as colorful, dark, or light.

In addition to customizing the button style, you can customize the button theme. The themes you can choose from are square, round, or hexagon. To select a theme, click on the shape of your choice under “Theme.”

The green checkmark is there to let you know which shape has been selected: 


As you choose your preferred style and theme, we’ll show you a preview of what those buttons will look like in the “Preview” box.

For example, I chose flat, outline, and colorful style options and paired them with the round theme. This is how it appears in the preview box:


Once you have created and styled your social icons, click “Save.”

Your customized social icons will then be added to your email.

Edit your social links

To make edits prior to sending your campaign, click on the "Social Links" content block and select the social icon from the modal toolbar.



If contacts share your email on Facebook or Twitter, we’ll display that information on the Reports page in your account. To view this information, click on your campaign from the Reports page then select “Social” from the left side menu.

This page will show you total shares, number of Twitter mentions, and number of Facebook shares only. We will also list which contacts shared your campaign and which network they shared your campaign on.


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