How to add a default value to a personalization tag

In this article, you will learn how to add a default value to a personalization tag. 

Take note

Access to the field types listed in this article (Contact, Deal, Account) depends on your ActiveCampaign plan. 

Add a default value to a personalization tag

In ActiveCampaign, contact fields, deal fields, and account fields have corresponding personalization tags. Inserting these tags into campaigns and automation emails will display dynamic content specific to the recipient, deal, or account. This can result in a personalized experience for your contacts and increased engagement with your content.

However, if a field value is blank in ActiveCampaign for a field, dynamic content will not display in the email. Instead, the recipient will see a blank space where the content should be in their communication.

We recommend adding default values to the fields you'll use most in your communications to avoid this situation.

It is impossible to add default values to standard deal or account fields.

To add a default value to a field:

1. Click Contacts on the left menu.
2. Click Fields.
3. Click either the Accounts, Contacts, Or Deals tab.
4. Hover your mouse over the field to which you wish to add a default value and click the pencil icon that appears.
5. A modal window will appear. Type the default value into the field provided and click "Save."

Default values will not appear on contact profile records or deal records. If a field does not have a value, the default value is substituted at the time of personalization.

Note that