ActiveCampaign Ecommerce segment conditions

Ecommerce segmenting conditions will be available in your account once you enable any of the following ActiveCampaign Ecommerce integrations:

You can use Ecommerce segmenting conditions to create "If/Else" forks in automations,  conditional content in your campaigns,  goal conditions in your automations, set up "Split Test" automations, update a deal score or contact score, send targeted campaigns by creating list segments, and more.

In this article, you'll learn about the different Ecommerce segmenting conditions available with any ActiveCampaign Ecommerce integration.

Segment conditions for all Ecommerce integrations

Listed below are segment conditions available for Shopify, WooCommerce, BigCommerce, Square, and custom 3rd party Ecommerce integrations.

Ecommerce Segment Condition Definition
Total revenue Total amount of all completed purchases for a contact.
Total orders Total number of orders completed by a contact.
Total products Total number of products purchased by a contact. 
Last order date Date of the most recent order completed by a contact. 
Last order price Total price of the most recent order completed by a contact. 
Last order currency Currency of the most recent order completed by a contact. 
Last order product count Total number of products in the most recent order completed by a contact.
Last product ID ID of the most recently added product in the most recent order completed by the contact.
Last product SKU Product SKU in the most recent order completed by a contact.
Last product name Name of the most recently added product in the most recent order completed by a contact. 
Last product category Category of the most recently added proeuct in the most recent order completed by a contact. 
Order date Date of the order completed by a contact.
Order time Time of the order compelted by a contact.
Product name in Any Order Searches for the product name in any order made by a contact.
Product category in Any Order
Searches for contacts with at least 1 completed order that included a product with this product category.
Shipping method in Any Order
Searches for contacts who used this shipping method in a completed order.
Currency in Any Order
Searches for contacts who ever had a completed order with this currency.
Product ID in Any Order
Searches for contacts with at least 1 completed order that included a product with this product ID. 
Product SKU in Any Order
Searches for product SKU in any order completed by the contact.
Has made a purchase Searches for contacts who made 1 or more purchases from the selected store(s).

Will be able to filter by any connected Ecommerce store.
Has not made a purchase Searches for contacts who made 0 purchases from the selected store(s).

Will be able to filter by any connected Ecommerce store.
Has opted into marketing Searches for contacts who checked the “Accepts Marketing” checkbox.

Will be able to filter by any connected Ecommerce store.
Has not opted into marketing Searches for contacts who did not check the “Accepts Marketing” checkbox. This will include contacts who were not added to your account via the Ecommerce integration.

Will be able to filter by any connected Ecommerce store.
Has used discount code Searches for any contact from any store who has used the selected discount code in one or more orders. 
Has not used discount code Searches for any contact who has not used a discount code in any order. This will include contacts who were not synced into ActiveCampaign from an Ecommerce integration. 

Segment conditions for Shopify and WooCommerce integrations

Listed below are segment conditions available for only Shopify, WooCommerce, and custom 3rd party Ecommerce integrations. The conditions listed below are in addition to all segment conditions listed in the section above.

Ecommerce segment condition Definition
Has abandoned cart Searches for contacts with at least one abandoned cart from any connected Shopify/WooCommerce store or a connected specific Shopify/WooCommerce store.

Will be able to filter by any connected Ecommerce store.
Doesn't have abandoned cart Will look for contacts who have zero (0) abandoned carts. This includes contacts who:
  • Did not abandon a cart AND never made any purchases. (Will include contacts who do not have any Ecommerce data)
  • Did not abandon cart AND made 1 or more purchases from any connected Shopify/WooCommerce or a specific connected Shopify/WooCommerce store

Will be able to filter by any connected Ecommerce store.

Has recovered abandoned cart Searches for contacts with at least one recovered cart (a cart that was abandoned, then completed) from any connected Shopify/WooCommerce store or a specific Shopify/WooCommerce store.

Will be able to filter by any connected Ecommerce store.
Has not recovered abandoned cart

Will look for contacts who have zero (0) recovered carts. This includes contacts who:

  • Did not recover any carts AND never made any purchases (this includes contacts that do not have any ecommerce data)
  • Did not recover any carts AND made 1 or more purchases
  • Did not recover any carts AND abandoned at least 1 cart
  • Did not recover any carts AND abandoned no carts

Will be able to filter by any connected Ecommerce store.

Total value of last abandoned cart Searches for contacts whose latest abandoned cart has the value you specify.
Product count of last abandoned cart
Searches for contacts whose latest abandoned cart has the number of items you specify.
Product name in last abandoned cart
Searches for contacts whose latest abandoned included a product name that you specify.
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