What segmenting options are available with Deep Data integrations?

Once you have enabled a Deep Data Integration, you will notice new options appear in the segment builder.

These conditions can be used to"If/Else" forks in automations, create conditional content in your campaigns, create goal conditions, set up "Split Test" automations, update a deal score or contact score, send targeted campaigns by creating list segments, and more.

The Ecommerce segment conditions are:

Total revenue
Total amount of all completed purchases for a contact

Total orders
Total number of orders completed by a contact

Total products
Total number of products purchased by a contact

Last order date
Date of the most recent order completed by a contact

Last order price
Total price of the most recent order completed by a contact

Last order currency
Currency of the most recent order completed by a contact

Last order shipping method
Shipping method of the most recent order completed by a contact

Last order product count
Total number of products in the most recent order completed by a contact

Last product ID
ID of the most recently added product in the most recent order completed by a contact

Last product name
Name of the most recently added product in the most recent order completed by a contact

Last product category
Category of the most recently added product in the most recent order completed by a contact

Order date
Date of the order completed by a contact

Order time
Time of the order completed by a contact

Product category
Searches for contacts with at least 1 completed order that included a product with this product category

Shipping method
Searches for contacts who used this shipping method in a completed order

Currency
Searches for contacts who ever had a completed order with this currency

Product ID
Searches for contacts with at least 1 completed order that included a product with this product ID

Has made a purchase
Searches for contacts who made 1 or more purchases from the selected store(s)

Has not made a purchase
Searches for contacts who made 0 purchases from the selected store(s)

Has opted into marketing
Searches for contacts who checked the "Accepts Marketing" checkbox

Has not opted into marketing
Searches for contacts who did not check the "Accepts Marketing" checkbox. This will include contacts who were not added to your account via Shopify Deep Data integration.

Has abandoned cart
(Available for Shopify and WooCommerce)
Searches for contacts with at least one abandoned cart from any connected WooCommerce store or a connected specific WooCommerce store.

Doesn't have abandoned cart
(Available for Shopify and WooCommerce)
Will look for contacts who have zero (0) abandoned carts. This includes contacts who:

  • Did not abandon a cart AND never made any purchases (this includes contacts that do not have any ecommerce data)
  • Did not abandon a cart AND made 1 or more purchases from any connected WooCommerce store or a connected specific WooCommerce store

Has recovered abandoned cart
(Available for Shopify and WooCommerce)
Searches for contacts with at least one recovered cart (a cart that was abandoned, then completed) from any connected WooCommerce store or a specific connected WooCommerce store.

Has not recovered abandoned cart
(Available for Shopify and WooCommerce)
Will look for contacts who have zero (0) recovered carts. This includes contacts who:

  • Did not recover any carts AND never made any purchases (this includes contacts that do not have any ecommerce data)
  • Did not recover any carts AND made 1 or more purchases
  • Did not recover any carts AND abandoned at least 1 cart
  • Did not recover any carts AND abandoned no carts

Total value of last abandoned cart
(Available for Shopify and WooCommerce)
Searches for contacts whose latest abandoned cart has the value you specify.

Product count of last abandoned cart
(Available for Shopify and WooCommerce)
Searches for contacts whose latest abandoned cart has the number of items you specify.

Product name in last abandoned cart
(Available for Shopify and WooCommerce)
Searches for contacts whose latest abandoned included a product name that you specify.

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