Agency Program pricing

The Agency Program allows you to purchase multiple ActiveCampaign accounts at a discount and resell them for a profit with your additional value-added services.

Agency Partners have a single billing profile and are billed monthly per paid, active resold account. As you add more active, paid resold accounts to your Agency account, the cost of each account goes down.

For example, if you have only one account in your Agency account, you will be charged the full list price. Once you add a second account, you will activate the next discount tier for your next billing cycle.

In addition:

  • 2-24 accounts receive a 25% discount
  • 25-49 accounts receive a 35% discount
  • 50-99 accounts receive a 45% discount
  • 100+ accounts receive a 55% discount

How are my clients billed?

ActiveCampaign does not bill your resold clients. As an Agency, you are responsible for setting up your own pricing structure and collecting payment from your clients. This means that you can resell accounts for more than the list price, especially if you are providing additional value, such as pre-made automations, email templates, web hosting, consultation on design and marketing and more.

For Agency commission accounts, ActiveCampaign will bill the end client.  As an Agency, you are responsible for setting up invoicing for any additional services you provide outside of ActiveCampaign.

Agencies are expected to own the client experience for all resold and commissioned accounts under their Agency account. This includes lead generation, sales, onboarding and account management of client accounts.

For more information, see our Agency FAQ or email our team at

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