How does link tracking work?

With ActiveCampaign, you can use link tracking to gauge the effectiveness of your emails and measure contact engagement.  

If you are using a custom domain name (CNAME) and have link tracking enabled, we’ll still redirect contacts to one of our link tracking domains in order to track that click. These domains will be masked with your CNAME.

  • Avg. Recipients Per Link Click
    Percentage shows the average link clicks per contact. It is calculated from the total number of link clicks divided by the number of contacts that clicked at least one link.

In addition, we'll show you how each individual link performed in your email. You can click any link in the report to view a list of contacts who clicked that link.

While it is possible to track link clicks in plain text emails, it is not advised for the following reasons:

  • It is not possible to embed your URL into text
  • Not all email clients or devices will hyperlink your URL when the email is received by your contact, making the link "not clickable." This can result in your contact copying and pasting your URL into a browser, which will not be tracked as a link click

If you wish to send a text-only email to contacts and track link clicks and opens, you can do so by creating an email that uses any template available in the template library and deleting all image blocks.

Yes, we will still track that link click. In addition, that link click will also be counted as a campaign open.

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