How to use tags in your ActiveCampaign account

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Tags are a versatile feature and can be used in many different ways— from creating segments of contacts to creating conditional content in your emails. Listed below are a few ways to get you started.

  • Create segments
    Tags can be used to segment contacts and create advanced searches.
  • Trigger automations
    You can trigger automations to run when a contact is added or removed from contacts.
  • Use tags as conditions in automation actions
    For example, you can use a tag as a condition in a wait step, and If/else statement, or a goal condition.
  • Adjust a Contact or Deal score
    Contact scores are available on Marketing and Sales Plus, Professional, and Enterprise
    Deal scores are available on Sales, Plus, Professional and Enterprise.

    You can increase or decrease a Lead or Deal Score when a tag is added or removed from a contact.
  • Create conditional content
    Available on Marketing Plus, Professional, and Enterprise

    You can choose to show or hide content blocks in your emails based on contact tags. Learn more about conditional content and best practices.

More information on using tags in ActiveCampaign

Learn more about tags with our "What are Tags?" guide.
Learn about using segments with our "Using the segment builder in ActiveCampaign" guide.
Learn more about segmenting with Lists, Tags, and Custom fields with our "How to segment contacts using lists, tags, and custom fields" guide.

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