As an ActiveCampaign HQ (ACHQ) customer, you can see how well your pushdown campaigns for all subaccounts are performing at a glance. Having a centralized reporting page improves the efficiency of your processes and better helps you make informed decisions. It also means you don’t need to log into every subaccount to view and compare campaign metrics.
In this article, we’ll show you how to access the ACHQ Pushdown Campaign report, access enhanced statistics, and provide an overview of the report metrics.
Take note
- The ACHQ Pushdown Campaign report provides metrics for one-time, direct campaigns sent from ACHQ
- This report does not include metrics for campaigns sent from automations and campaigns sent directly from a subaccount(s)
- All email opens from Apple Mail clients will be reflected in these metrics. This includes contacts who use the Apple Mail app with iOS 15 with Mail Privacy Protection (MPP) enabled on their device. To learn more about MPP, visit ActiveCampaign and Apple iOS 15 Mail Privacy Protection
Access the ACHQ Pushdown Campaigns report
The ACHQ Pushdown Campaigns reporting feature is on the Reporting tab of your ACHQ account.
To access, log into your ACHQ account, then click the “Reporting” tab.
The Pushdown Campaigns report lists all pushdown campaigns with aggregated metrics. These aggregated metrics are across all campaigns. You are also able to view individual reporting metrics when selecting one of the pushdown campaigns from the list.
Filter data in the Pushdown Campaigns report
Towards the top of the report, there are two filters you can use to view data. These filters are:
- Date sent - choose from All time, 30 days, 60 days, 90 days, 6 months, 12 months, or set a custom range
- Status - choose from Any, Sent, Sending, or Scheduled
You can also use the search field to locate specific campaigns by name.
Average metrics
Under the report filters are Average Metrics. These metrics display averages for all pushdown campaigns sent in your selected time frame. They include:
- Average revenue - Average amount of ecommerce revenue generated by the pushdown campaigns. These metrics display if a deep data ecommerce integration is identified for at least one subaccount
- Average open rate - Average number of unique opens for your pushdown campaigns
- Average click rate - Average number of unique contacts who clicked a campaign link
- Average bounce - Average number of contacts who bounced
- Average unsubscribes - Average number of contacts who unsubscribed from your campaigns
Pushdown Campaigns table
The Pushdown Campaigns table lists pushdown campaigns for your selected status and time frame. This table includes the following information:
- Campaign name - Name of the pushdown campaign
- Send date - Date the pushdown campaign was sent
- Accounts - The number of subaccounts the campaign was pushed down to for sending
- Recipients - Total number of recipients across the subaccounts
- Open % - Open rate. The percentage of the number of unique opens/total number of sends
- Total CTR - Total clickthrough rate. The percentage of the number of unique clicks/number of unique opens
- Hard bounces - Number of contacts who received a hard bounce (permanent failure or rejection of the message)
- Unsubscribes - Notal number of contacts who unsubscribed from a campaign
- Revenue - Total amount of ecommerce revenue generated by a campaign. Note that the system must detect a deep data ecommerce integration for this data to appear
Clicking the campaign name in the table will bring you to a detailed report for that campaign. Clicking the “View” button redirects you to the specific campaign in ACHQ.
You can also export the data to a .csv file by clicking the “Export” button.
Enhanced Campaign Statistics view
The Enhanced Campaign Statistics view displays key metrics for a single pushdown campaign across all subaccounts. To access this view, click the campaign name in the Pushdown Campaigns table.
Similar to the main Pushdown Campaigns report, it includes average metrics, the ability to filter by label and status, the ability to search for a location by name, and a table.
Average metrics
Average metrics are located at the top of the Enhanced Statistics view. These metrics display averages for your campaign for all subaccounts. They include:
- Average revenue - Average amount of ecommerce revenue generated by your subaccounts. These metrics display if a deep data ecommerce integration is identified for at least one subaccount
- Average open rate - Average number of unique opens for your subaccounts
- Average click rate - Average number of unique contacts who clicked a campaign link
- Average bounce - Average number of contacts who bounced
- Average unsubscribes - Average number of contacts who unsubscribed from your campaigns
Subaccounts Campaign table
The Subaccounts Campaign table lists campaign metrics for each subaccount to which the campaign was sent. You can filter this table by label and status. You can also use the search bar to view campaign metrics for a specific subaccount.
The default table view includes the following information:
- Account - Name of the subaccount
- Send date - Date the pushdown campaign was sent
- Recipients - Total number of recipients for that subaccount
- Open % - Open rate. This is a percentage of the number of unique opens/total number of sends
- Total CTR - Total clickthrough rate. This is the percentage of the number of unique clicks/number of unique opens
- Hard bounces - Number of contacts who received a hard bounce (permanent failure or rejection of the message)
- Unsubscribes - Total number of contacts who unsubscribed from a campaign
- Revenue - Total amount of ecommerce revenue generated from the campaign for each subaccount. Note that the system must detect a deep data ecommerce integration for this data to appear
Clicking the “Open in ActiveCampaign” button redirects you to the specific campaign in that specific subaccount.
To refresh the metrics for your campaign, click the “Regenerate” button. You can also export the data to a .csv file by clicking the “Export” button.