Ecommerce reporting in ActiveCampaign

Ecommerce reporting is available on the following plans:

  • Plus
  • Professional
  • Enterprise

If you are using the ActiveCampaign Deep Data integration with BigCommerce, Shopify, WooCommerce, or Square, or a 3rd party deep data integration, you will be able to see how much revenue was generated from your campaigns and automation emails. You can use this information to see how your emails are performing and focus on creating content that drives sales.

In this article:

Ecommerce reporting explained

Ecommerce reporting shows you how much money a specific email campaign generated. This information is displayed on all email campaign reports and does not include shipping or taxes from orders.

  • For Shopify and 3rd party Deep Data integration users: Discounts used in orders attributed to the campaign will be reflected in the revenue amount shown
  • For WooCommerce, BigCommerce, and Square Deep Data integration users: Discounts will not be reflected in the revenue amount shown

In order to track revenue generated from a campaign, you must first set up a Deep Data integration with BigCommerce, Shopify, WooCommerce, Square or a 3rd party. 

How revenue is attributed to a campaign

Revenue is attributed to a campaign if purchases are made within seven days after that campaign’s send date. This is called a conversion period and the timeframe cannot be adjusted.

For example, if a contact opened your campaign and made a purchase in your connected ecommerce store four days later, the revenue would be recorded for that campaign and you would see it in your campaign reports.

There are a few important notes about how we attribute revenue to a campaign:

  • Purchases must be made by contacts that the campaign was sent to.
  • Purchases must be made in a connected ecommerce store via BigCommerce, Shopify, WooCommerce, Square, or 3rd party Deep Data integration.
  • Revenue is only tracked if a contact opens or clicks your campaign; revenue is not tracked if a contact receives your campaign and does not engage with it.
  • The 7-day conversion period begins when the campaign is sent to a list of contacts.
  • Revenue is attributed to the most recent campaign.
    • Only the last campaign a contact was sent and either opened or clicked within the conversion period is credited with revenue. For example, let’s say a contact receives Email A and does not engage with it for 5 days. Within those 5 days, you also send them Email B and they open it. After 5 days, the contact decides to open Email A and makes a purchase. Revenue generated from that purchase will not be attributed to Email A. Instead, it will be attributed to Email B because that was the last email received that they also engaged with.

Ecommerce revenue on the Campaign Performance report

The Campaign Performance report provides aggregate data of all campaigns sent from your account. Once you connect a Deep Data integration, you’ll see a new “Revenue” column appear on the Campaign Performance report. This shows the total amount of ecommerce revenue generated by that campaign:

If the campaign generated revenue in more than one currency, you’ll see a currency drop-down at the top of your report.

To access this report:

  1. Click “Reports” in the left-side menu.
  2. Click the “Campaigns Performance” option.

Ecommerce revenue on the Campaign Overview report

The Campaign Overview report shows statistics on every campaign you’ve sent. Once you set up a Deep Data integration, you’ll see a new column on this report called “Revenue.” This column will show the amount of ecommerce revenue generated by that campaign.

If any campaigns generated revenue in more than one currency, you’ll see a currency drop-down at the top of the page.

To access this report, click “Reports” in the left-side menu. The Campaign Overview report will automatically display.

Ecommerce revenue on individual campaign reports

Individual campaign reports shows statistics for a specific campaign. Once you set up a Deep Data integration, you’ll see a new row in the Summary box called “Revenue.” This shows the total amount of ecommerce revenue generated by that campaign.

If the campaign generated revenue in more than one currency, a row for each currency will appear the bottom of the Summary box.

To access this report:

  1. Click “Reports” in the left-side menu.
  2. Click the campaign you wish to view from the Campaign Overview report.

Ecommerce revenue on Automation Overview report

The Automation Overview report provides overall automation and performance statistics for individual automation campaigns. Once you set up a Deep Data integration, you’ll see a new column on this report called “Revenue.” This column will show the amount of ecommerce revenue generated by that campaign.

If any campaigns generated revenue in more than one currency, you’ll see a currency drop-down at the top of the page.

In addition, the total revenue generated by all emails in your automation will be displayed in the Summary box:

To access this report:

  1. Click “Reports” in the left-side menu.
  2. Click "Automation Reports."
  3. Click "All Automations."
  4. Click the automation you wish to view the report for.

Ecommerce revenue on individual automation email reports

The individual automation email report shows statistics for a specific email in your automation. It displays the same information as the individual campaign report. Once you set up a Deep Data integration, you’ll see a new row in the Summary box called “Revenue.” This shows the total amount of ecommerce revenue generated by that campaign.

If the automation email generated revenue in more than one currency, a row for each currency will appear the bottom of the Summary box.

To access this report:

  1. Click “Reports” in the left-side menu.
  2. Click "Automation Reports."
  3. Click "All Automations."
  4. Click the automation you wish to view an individual email report for.
  5. Click the automation email you view.
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