Overview of the Label Manager

ActiveCampaign’s Label Manager is a centralized page where you can manage all labels throughout your ActiveCampaign account.

You can use the Label Manager to see which labels already exist, as well as create, edit, and delete labels from your account. Additionally, you can apply, remove, create, and delete labels from the overview pages of automations, campaigns, and forms.

The label manager is also where you can turn an existing label into a business goal. Learn more about business goals. 

In this article, you will tour the Label Manager and learn how to use it to create, edit, and delete labels. 

Take note

• Once you create a label in the Label Manager, you can apply that label to any form, automation, or campaign in your account
• Once you edit or delete a label from the Label Manager, that change is reflected throughout your account
• Once a label is upgraded to a business goal, it cannot be downgraded. If you accidentally convert a label into a business goal, you must create a new label to maintain your original label structure

Access and view the Label Manager

To locate the Label Manager, click “Settings” (gear icon), then click Labels on the side menu.

If you created labels in the past, they will be listed on the Labels Manager page. If you haven’t created any new labels, you will see information about labels and a button to create one. To learn how to create a label, see the “Create a label” section below.

In addition to the label names, the Manager includes label colors and the number of times that label has been applied to a campaign, automation, or form. Clicking any of these numbers provides direct links to the campaigns, automations, forms, and landing pages that use that label.

To find specific labels quickly, use the filter and search function.

Create a label

1. Click the “Create label” button.
2. A modal window will appear. Enter the name of the label into the field provided.
3. Assign a color to your label.
4. Click the “Create” button.

Edit a label

1. Locate the label you want to edit.
2. Click the “Edit” button.
3. Enter the updated name into the field provided and/or update the label color.
4. Click the “Save” button.

Delete a label

You can delete a single label or multiple labels at the same time from your account. Once a label is deleted, it will be removed from all items it was applied to. This action cannot be undone.

To delete a single label:

1. Locate the label you want to delete.
2. Click the down carat next to the “Edit” button.
3. Click “Delete.”
4. A modal window will appear. Confirm your action by clicking “Delete” again.

To delete multiple labels at the same time:

1. Click the box next to each label you want to delete
2. Click the “Delete” option that appears at the top of the page.
3. A modal window will appear. Confirm your action by clicking “Delete” again.

Convert a label to a business goal

If you have an existing label applied to campaigns, automations, or forms, you can easily upgrade it to a business goal:

1. Click Settings (gear icon) on the left menu.
2. Click Labels.
3. Click the “Upgrade to business goal” button to the right of the label you want to convert to a goal.
4. Select an existing conversion from the dropdown to choose a conversion goal.
5. (Optional) Set a conversion target for your business goal. From the Individual Business Goal Overview, click the "Add conversion target" hyperlink to the right of the conversion name. Select a “Goal type” and “Total conversion goal.” We’ll help you track progress toward this goal after you set these options.
6. Click “Create business goal.”

After you save, you’ll be redirected to the Individual Goal Overview for the new goal, where you can add additional assets or conversions.

Next steps

After you create a label from the Label Manager, you can apply it to any campaign, automation, or form. Review the documentation below for more information:

Use labels with Campaigns

Use labels with Automations

Use labels with Forms