RSS and email marketing

In this article, we'll cover the difference between an RSS campaign and a standard campaign with an RSS feed, inserting your post title into your subject line, and creating an RSS based automation. 

 Creating an RSS Triggered campaign

An RSS Triggered campaign is the perfect way to deliver blog updates to your blog subscribers. With an RSS triggered campaign, you can insert your RSS feed into your email and we'll fetch the content of the post and insert it into your campaign. You can schedule how often you would like to have our system check for feed updates and the email will send if there is a new post. This campaign type can only support one RSS feed URL.

To create an RSS triggered campaign, click “Campaigns” from the top navigation menu and click “New Campaign.” On the next page, give your campaign a name and select “RSS Triggered.”

Select your list and click “Next.” On the next page, select the template or past campaign of your choice and enter in your sender details. On the “Design” step, drag and drop the “RSS Feed” content block into your template, and enter your RSS Feed URL into the “RSS Feed Builder.”

When you enter your Feed URL, the “Preview” tab will show you how your feed will appear and you will have the option to select how many items you would like to display:

On the “Customize” tab, you will be able to select which items will show in your campaign, such as Title, Date published, long or short description, and more:



To show your entire post in your email, you will want to select “Content Encoded” from the dropdown on the left. To add more options to display in your post, click on the “Add Button” and to remove any items, click on the “X.” 

To show a description of your post instead of the entire post, select “Description” from the dropdown on the left and choose “Short” or “Long.”

Once you have entered your feed URL and customized the feed, click “Update.” Your feed will now be displayed in the contents of your email.

 Sending an RSS Triggered campaign

Once you have finished designing your email, click “Next” to go to the “Campaign Summary” page. Here, you will select how often you want us to check your feed for new posts and you will have the option to schedule this campaign to go out on a certain date and time. For example, if you wanted your email to go out every Tuesday, you can select a date that falls on a Tuesday and have us check for new posts weekly. This action will send your email out every Tuesday if there is an update in your feed.



Standard campaigns with RSS content

Although similar, a standard campaign with an RSS content block does differ from an RSS triggered campaign. The main difference is in how they are sent. An RSS triggered campaign can be scheduled to check for new posts and will send only if there is an update in your feed. A standard campaign with RSS content can be scheduled just like a regular campaign and you will have the option to have it recur on a regular basis if you so desire. A standard campaign with an RSS content block will send as scheduled, whether or not the RSS post is updated. You might use a standard campaign with an RSS content block for your company newsletter. You could automatically insert the three most recent posts from your blog.




The other difference between an RSS triggered campaign and a standard campaign with an RSS block, is that the RSS campaign can only support one feed URL. With a standard campaign, you can insert multiple RSS content blocks, each with a different feed URL.

Inserting post titles into subject lines

In both campaign types, you can dynamically insert your post title from your feed into your campaign's subject line with a personalization tag. This tag will grab the title from your most recent post.

To insert this tag into your subject line, navigate to the design page of your campaign and click on the gear icon on the top right of the page. In the modal window, enter %RSS:ITEM:TITLE% into the subject line field.


For more information on inserting RSS information into your subject line, check out this blog post.

RSS based automations

With an RSS based automation, you can trigger an automation to begin when your RSS feed updates with new content. You may want to use this automation type to send out timely information to your contacts.

To create an RSS based automation, click “Automations” from the top navigation menu, click “New Automation,” and select “Start from Scratch.” In the next modal, select RSS based:

In the “Action Options” modal, enter in your RSS feed and select how often and what time you want the triggering action to check for feed updates. In the “Require” box, you'll enter in the number of new items that need to post before this automation runs. Then, you will choose either to have all contacts enter this automation or create a segment of contacts who are to enter into this automation.

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