You can track custom website events using our PHP API wrapper. This is an alternative method of sending Event Tracking data to ActiveCampaign.
First, define your API credentials:
$ac = new ActiveCampaign(ACTIVECAMPAIGN_URL, ACTIVECAMPAIGN_API_KEY);
Then set up your tracking details:
$ac->track_actid = "764325673";
$ac->track_key = "oy5tbe34c564...69079d18abc";
You can find the account ID and key values on the “My Settings” > “Tracking” page. Click the link that says “Event Tracking API:”
If you want to associate an email address with the event, add it like this:
$ac->track_email = "firstname.lastname@example.org";
If you don’t associate an email address, the event will still be added and available for creating a segment.
Next, set your event data and submit the request:
$post_data = array(
"event" => "checkout", // "abandoned_cart", etc.
"eventdata" => "value",
$response = $ac->api("tracking/log", $post_data);
The response will look something like this:
[success] => 1
[message] => Event spawned
[http_code] => 200
Now event data will appear in your contact's Activity Stream on the Contact Record and you'll be able to use Event Tracking data to create segments.