• ★ An overview of Site Tracking
• How to set up Site Tracking
• Site tracking and the GDPR
• How to apply interest tags based on page views
• Adjust a score based on website visits and page views
• How to send a campaign when a web page is visited
• How to send a campaign to a segment of contacts who viewed specific web pages
• An overview of Attribution
• How does ActiveCampaign Attribution work?
• How do I setup ActiveCampaign touchpoints/traffic sources for Attribution?
• How to set up and manage conversions in ActiveCampaign
• How to trigger a conversion in an automation
• An overview of Event Tracking
• Using Event Tracking to trigger automations
• Setting up Event Tracking with our API wrapper