The ActiveCampaign MCP (Model Context Protocol) Server enables a connection between ActiveCampaign data and AI tools like ChatGPT and Claude. This server facilitates secure, conversational control over campaigns, contacts, and automations.
Take note
- This article explains how to connect ChatGPT and Claude to the ActiveCampaign MCP Server. If you are using a different AI tool, you can confirm if your AI tool is supported with this list of example clients. If it is supported, you can learn how to connect it by asking the AI tool, "I have a remote MCP URL from ActiveCampaign, how can I connect that here?"
- If you have a corporate ChatGPT or Claude account, your account administrator must set up and approve this connection for your organization
- No coding is required to connect to the ActiveCampaign MCP Server. Developers who want to build custom AI integrations can learn more about creating and integrating AI solutions
- You must have ActiveCampaign branding turned "On" in order for the Remote MCP URL option to appear in ActiveCampaign
What is ActiveCampaign’s MCP (Model Context Protocol) Server?
Model Context Protocol (MCP) is an open-source standard designed to link AI applications with external systems. ActiveCampaign’s MCP Server allows AI tools such as Claude and ChatGPT to securely access and manage ActiveCampaign data through natural language commands.
What can I do with the ActiveCampaign MCP Server?
The MCP Server connection enables the management of contacts and automations, as well as the retrieval of campaign details. The functionality includes the ability to:
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Perform marketing tasks, such as creating, updating, or adding contacts, lists, tags, or custom fields.
- For example:
- To create a new tag, you can prompt: "Create a new tag called 'Webinar Attendee' in ActiveCampaign."
- To manage custom fields, you can prompt: "Set the ActiveCampaign custom field 'Company Size' to 'Enterprise' for John Smith."
- For example:
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Analyze email activities and campaigns by retrieving campaign performance data and insights.
- For example, you can prompt: "List all my ActiveCampaign campaigns and their performance metrics from this month."
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Add or remove contacts from automations to manage customer journeys.
- For example, you can prompt: "Add Sarah Smith to the 'Welcome Series' automation in ActiveCampaign."
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Retrieve marketing engagement data, including campaign links, performance metrics, and the ability to create and send new campaigns.
- For example, you can prompt: "Retrieve insights" to access detailed engagement analytics.
Note that these are only a few examples of the MCP Server's capabilities. Learn about the full list of MCP Server capabilities.
How to get your Remote MCP URL
To establish a connection with an MCP-compatible AI tool, you must obtain your unique Remote MCP URL from your ActiveCampaign account.
- From your ActiveCampaign account, click "Settings" (gear icon).
- Click the "Developer" option.
- Copy your Remote MCP URL. This URL is unique to your account.
Connect the MCP Server to ChatGPT or Claude
You can connect your ActiveCampaign account to your ChatGPT or Claude accounts in just a few clicks. Learn how to:
Suggested Prompts
Once you have connected the ActiveCampaign MCP Server, here are a few prompts to get you started.
FAQs
Do I need to be a developer to use this connection?
No, you don’t need to be a developer to use this connection. Connecting Claude or ChatGPT to ActiveCampaign takes only a few clicks, with no coding required.
What is MCP?
Model Context Protocol, or “MCP,” was created by Anthropic as a standard way for AI models to connect to external data sources and tools. This enables you to connect Claude and ChatGPT to your ActiveCampaign account. Learn more about MCP.
I’m a developer. Where can I learn more about ActiveCampaign’s MCP Server?
Please visit ActiveCampaign’s developer website for more information on ActiveCampaign’s MCP Server.