How do I add abandoned cart information to my emails? (Deep Data integration)

The Abandoned Cart content block in the email designer is available on the following plans:

  • Plus
  • Professional
  • Enterprise

In addition, this content block is part of our Abandoned Cart feature and can be used with the following deep data integrations:

When a contact abandons their cart, you can send them a beautifully designed email that contains customized information about the product(s) they left in their cart and remind them to complete their purchase.

In this article, we'll show you how to add a "Send email" action to your automation and how to configure that email using the "Abandoned Cart" content block so that your message includes customized abandoned cart product information for your contacts.

This content block is only available in the email designer when creating emails within an automation that uses the "Abandons Cart" trigger. Click here for more information.

This content block is not available for campaigns created in the Campaigns section in your account.

To get started, follow these steps:

1. From your automation, locate where you would like to add your abandoned cart email and click the node:

2. The "Add new action" modal will appear. Click "Send Email."

3. Click "Create an email."

4. Type the name of the email into the field provided and click "Create."

5. The Templates menu will open. Hover your mouse over the template you would like to work with, then click "Use this design."

You can also click the "Build from Scratch" option to use a blank template:

6. Type the subject line into the subject line field and click the "Continue" button.

7. Locate where you would like to add the abandoned cart information. Click the "Abandoned Cart" content block on the right side of the email designer, and drag it to the desired spot in your email.

Note: You can only have one Abandoned Cart content block per automation email.

Once you add the "Abandoned Cart" content block to your email, the "Abandoned Cart Builder" will open. Here you can customize which information to show regarding the abandoned item(s) and limit the number of abandoned cart products to show in your email.

Abandoned Cart Builder: Customize tab

The first tab in the "Abandoned Cart Builder" is the Customize tab.

Here you can choose the layout of the product fields by clicking any of the dropdowns available, then clicking a different property to show:

You also have the option to make any of the properties listed on the Customize tab visible or hidden.

To make a property hidden for an abandoned product, click the visible icon:

The hidden property for the abandoned product will be greyed out:

To make it visible again, click the hidden item.

Abandoned Cart Builder: Preview tab

The Preview tab in the Abandoned Cart Builder will display the layout you configured in the customize tab. This will give you a general idea of how the abandoned items will appear in your email:

Abandoned Cart Builder: Settings tab

The settings tab in the Abandoned Cart Builder will allow you to customize the following in your abandoned cart email:

  • Sort the order in which products in the abandoned cart will appear
  • Display all products in the contact's abandoned cart
  • Display up to a certain number of products in the contact's abandoned cart

The "Sort Products" dropdown will default to sort products by "Price: High to Low." However, you can use any of these sorting options instead:

  • Recently added
  • Price: Low to High
  • Alphabetically

To change the sorting option, click the "Sort Products" dropdown and click the option you would like to use:

The Products Displayed section will default to have "Limit to 3 abandoned products" selected. However you can change this number by typing a new number into the field provided:

Note: If a number higher than 99 is entered into the "Limit to" field, that value will be set to 99.

If you wish to show all products instead, click "All abandoned products."

When you've finished configuring options in the Abandoned Cart Builder, click "OK."

The Abandoned Cart content block is now configured in your email:

The abandoned cart product(s) values (product image, name, price, description) will be inserted into the email automatically when it is sent to the contact.

Once you're done configuring this email, click "Next" on the top right of your screen.

Then click "Finish."

Contacts who receive this email will see customized information about the specific products they abandoned.

Note: Information contained in the Abandoned Cart content block will only appear for contacts who have abandoned cart data at the time they encounter this send email step in your automation.

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