Why do my emails have a "Be careful with this message" warning?


Gmail may display a warning message when your email is opened.

The warning could look something like this:


This warning appears if both items below are true for your email:

  • The domain in the "From" email address and "To" email address is the same
    For example, if you include internal team members on a campaign send, those recipients likely use the same domain as your "From" email address (@yourcompany.com). This will not happen if you send a campaign to a plain "@gmail.com" email address; contacts outside your internal teams should not be affected.
    - AND- 
  • The "Reply to" email address is different than the "From" email address
    For example, if you enable Reply Tracking on a campaign, the "Reply to" email address will be different than your "From" email address.

Unfortunately, this warning is not something that ActiveCampaign can remove or alter for you.

To prevent this warning from appearing in future emails, you can do any one of the following:

  • Turn off Reply Tracking for your emails
    To do so, you can go to the Campaign Summary page for your email. You'll see that Reply Tracking is turned on. Click the toggle to turn it Off.
  • Use a "From" email address that has a different domain than the "To" email address
    To do so, you can go to the campaign designer for your email and click the gear icon in the upper right corner. Then type a "From" email address that uses a different domain. For step-by-step instructions on updating your "From" email address for a campaign, see this help article.
  • Set up SPF and DKIM authentication
    Setting up SPF and DKIM will help inform email providers that the message is from you and not part of a phishing scam. If you would like more information on setting up SPF and DKIM, you can see this help article.
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