Automations Performance report

Contacts who use the Apple Mail app with iOS 15 with Mail Privacy Protection enabled will be excluded from opens reporting unless they click a link in the email, where an open will be registered. To learn more, visit ActiveCampaign and Apple iOS 15 Mail Privacy Protection.

To access the Automations Performance report, follow these steps:

1. Click "Reports" located in the left menu.
2. Click "Automation Reports."
3. 3. Click "Automations Performance."

The Automations Performance report will load all automations that have at least one sent campaign, along with their overall campaign metrics. The data displayed will reflect the last 7 days by default. These metrics will be displayed in an exportable table.

Clicking the "Automation Event Date" dropdown at the top of the report will allow you to view metrics for automations within:

• Today
• Yesterday
• Last 7 days (default)
• Last 14 days
• Last 30 days
• Custom range (you would set your own date range)

Setting a date range will allow you to view the report data within a specific time period. To set a date range, click on either the start date field or the end date field. Then, click the calendar icon to select a date.

In addition to the date dropdown at the top of the report, you can sort data in ascending or descending order by clicking any of the column headers in the table.

Clicking the name of an automation in the Performance report will redirect you to the report overview for that automation. 

The Automations Performance report will include the following information:

• Name
  Name of automation.
• Status
  Status of automation (Active/Inactive).
• # Contacts Entered
  Total number contacts that entered an automation.
• # Campaigns
  Total number of campaigns in an automation that have been sent to at least one contact.
• # Sends
  Total number of campaign sends in an automation.
• # Opens
  Unique number of campaign opens.
• # Clicks
  Unique number of campaign clicks.
• # Unsubscribes
  Number of campaign unsubscribes.
• # Bounces
  Number of campaign bounces.
• Open Rate
  Percentage of unique campaign opens/the total number of campaign sends.
• Click Rate
  Percentage of unique campaign clicks/the total number of campaign sends.
• Unsubscribe Rate
  Percentage of campaign unsubscribes/the total number of campaign sends.
• Forward Rate
  Percentage of unique campaign forwards/the total number of campaign sends.
• Bounce Rate
  Percentage of campaign bounces/the total number of campaign sends.

To export the report, follow these steps:

1. Hover your mouse over the "Bounce Rate" column and click the vertical ellipsis that appears:

2. Click "Download Data."

3. Click "Download" to export the data as a CSV, TXT, Excel (2007 or later), JSON, HTML or Markdown file.