How to find blank fields in your ActiveCampaign account

With ActiveCampaign, you can use the "Blank" and "Not Blank" operators in the segment builder to locate empty fields in Contact, Deal, and Account records. This lets you see which key pieces of information are missing and can help you tailor your communications.

Take note

• Access to Contact, Deal, and Account fields depends on your ActiveCampaign plan
• The "Blank" and "Not Blank" operators are supported in the segment builder in the following features:
  
  • Advanced search on the Contacts overview page
  • Campaign Summary Page
  • Automation triggers and actions (actions include: If/Else statements, Goals, and Conditional waits)
  • Contact scores

Fields that use the "Blank" and "Not Blank" operators

The "Blank" and "Not Blank" operators can be used with all Custom Account fields, Custom Contact Fields, and Custom Deal Fields you create.

You can also use these operators with the following fields in your account that ActiveCampaign provides:

Account Details fields:

• Account name
• Account URL
• Address 1
• Address 2
• City
• State/Province
• Postal Code
• Country
• Phone Number
• Description
• Number of Employees
• Annual Revenue

Predictive Geography fields: 

• Country/Region
• State
• City
• Zip
• Area Code

Contact Details fields:

• First name
• Last name
• Full name
• Phone

How to create a search using a blank field

In the example below, we are searching for contacts with an empty last name field. 

1. Click Contacts to go to the Contacts overview page.
2. Click the "Search Contacts" field, then click "Advanced Search."
3. Click the condition dropdown to select the field you wish to use in the "Blank" segment. In this example, we're going to select "Last Name"
4. Click the operator dropdown and select "Blank."
   
5. Click the "Search" button.

All contacts who meet the "Blank" condition will be displayed in the search results.

Save your search 

Once you've created an advanced search, you can save it on the Contacts Overview page for future use.

1. Once you finish your Advanced Search and click "Search," the Advanced Search you created will hide. To open it back up, click on the "Search Contacts" field.
2. Click the "Save as search" button on the bottom right.
3. A modal box will appear. Type the name of the search into the field provided and click "Save."
4. You can retrieve your saved searches by clicking into the "Search contacts" field, then clicking "Saved Searches." Click on the search to open it

Learn more about saving your search.

Save your search as a segment

Once you've created an advanced search, you can save it as a segment for future use.

1. Once you finish your Advanced Search and click "Search," the Advanced Search you created will hide. To open it back up, click on the "Search Contacts" field.
2. Click the "Save as segment" button on the bottom right.
3. A modal box will appear. Type the name of the segment into the field provided and click "Save."

Learn more about creating segments.