How to trigger ActiveCampaign automations with a third-party integration



Third-party branded triggers allow you to seamlessly trigger an automation when an event occurs in a connected app.

Where to find third-party branded automation triggers

Third-party branded triggers are located under the "Apps" portion of the "Select a Trigger" modal. Click "Explore More Apps" to see a list of available integrations with branded triggers.


How third-party branded automation triggers work

Available third-party integration have their own unique branded trigger in the ActiveCampaign automation builder. These triggers become available to use as soon as the integration is enabled in your ActiveCampaign account.

These triggers "listen" for the appropriate third-party tag to be added to a contact from the integration. Once the tag is added, the contact is then pulled into the automated workflow through that trigger. These triggers work only once per contact. They can be configured to "listen" for tags to be added from any submission through an integration or a specific submission.

For example, for the Calendly integration, the trigger name is "Calendly meeting received," and the tag the trigger "listens" for is calendly-intergration-[youreventname]. Once this tag is added to your contact, they will trigger and enter the automation.

  Ecommerce integrations will also appear under "Apps" once connected, but they have integration-specific triggers that differ from how other third-party branded automation triggers work.

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