How to create a landing page in ActiveCampaign


Broaden your reach with our landing page design service.

Customizing a landing page starts with choosing a pre-designed page template. We then provide a custom page template, branded specifically for your organization, that you can use for your pages.

Complimentary service for accounts on the Plus, Professional, and Enterprise plans.


With ActiveCampaign Pages, you can quickly create a landing page(s) to boost lead generation, collect opt-ins, sell products, and trigger automated workflows.

Watch a video

Note that this video features ActiveCampaign's previous navigation. We are working hard to update this. In the meantime, instructions are written out below and you can learn more about navigating your ActiveCampaign account.

Create your landing page

You can create Landing pages in the Pages section of your ActiveCampaign account. Each page you make starts from a page template. The Pages template you select determines the initial structure of your page's content.

To create a landing page:

  1. Navigate to Website > Pages.
  2. Click the "Start building" button.
  3. Click the "Add a new page" button.
  4. The templates page will load. Locate the template you wish to use for your page. Hover your mouse over the template and click the "Use This Template" option that appears. If you want to start with a blank template, click the "Blank" option instead.

      You can preview any template before using it. To do so, click the "Preview" option that appears when you hover over the template. You can see how the template looks on both desktop and mobile.

  5. The template will load in the page builder, and a "Rename Page" modal will appear. Type the name of your page into the field provided, then click the "Save" button.

Learn more about landing page templates.

You're now ready to customize your landing page and add content.

Customize the page design

The page builder is where you can add content and customize the theme and layout of your page.

Add content and format your layout with page blocks

Each page you create uses page blocks. These blocks let you build and customize your page layout.

To add a block to your design, drag it from the right bar to your layout.

Page blocks include:

Block name Block description
Section Add a section to your page and add other content blocks to it.
Row Add a row to your page and add other blocks to it.
Column Add a column to your page and add other blocks to it.
Navigation Add navigation to your page and guide visitors around.
Text Add, edit, and style text.
Headline Add an attention-getting headline to your page.
Button Add a button that lets visitors download files or redirect them to your website.
Inline form Build or add an ActiveCampaign form to your page.
Pages form Add a form to your page that collects contact information.
*Available on ActiveCampaign accounts purchased before August 2, 2022
Image Add an image to your page.
Image & Caption Add an image with a caption.
Divider Add a horizontal line to your page.
Follow Links Add social icons to your page so visitors can follow you on social media sites.
Countdown Add a countdown clock to your page to create a sense of urgency.
Bulleted List Add a bulleted list to your page.
Embed Add your ActiveCampaign form or other custom code to your page.
Video Add a video to your page.


Learn more about page blocks

Edit the page theme

The "Theme" tab in the right pane will let you customize the following:

  • Background
  • Color Palette
  • Font Family
  • Font Sizes
  • Page Layout

Learn more about themes for Pages.

Add a form to your landing page

Adding a form to your page will generate leads and grow your email marketing lists.

There are three options to choose from for adding a form to your page:

Option 1: Create an ActiveCampaign form from your landing page (recommended)

You can use the “Inline form” block to build an ActiveCampaign form from scratch, directly from your landing page.

Using an ActiveCampaign form means that any form action you applied to your form's settings will take effect here. These actions are set on the form itself. Form actions include:

  • Subscribes to a list
  • Add a tag
  • Email results
  • Add to a deal (Available on Sales Plus, Professional, and Enterprise accounts)

To build your form, drag the “Inline form” block to your page layout then select “Build a new form.” Type the name of your form into the Inline Form Name field and choose your “Form Action.” Then, click “Start building your form” to create your new ActiveCampaign form.

Learn more about adding an ActiveCampaign form to your page

Option 2: Add an existing ActiveCampaign form to your landing page (recommended)

You can also use the "Inline form" block to add any form you create in the "Forms" section of your ActiveCampaign account to your landing page.

To add your form, drag the “Inline form” block to your page layout, then select “Use an existing form” and choose the form you want to use.

Learn more about adding an ActiveCampaign form to your page

Option 3: Use the "Pages Form" block

You can use the "Pages Form" block with your landing page. To do so, drag the block to your page layout from the right pane of the page editor.

Note that this option does not opt-in contacts or add them to your email marketing list(s).

You can collect the name, email, phone, and information for the following custom contact field types:

  • Text input fields
  • Text area fields
  • Single-select dropdown
  • Radio button
  • Multi-select
  • Checkbox
  • Listbox

Note that the email address field is required. Upon submission, the "Pages Form" block will add the following tags to the contact's profile record:

  • activecampaign-pages
  • activecampaign-pages-[page name]

Learn more about using the Pages Form block

Add tracking and analytics code to your landing page

Once your page is published, you can turn on ActiveCampaign site tracking. All you need to do is navigate to the Tracking page in your ActiveCampaign account. From there, you can enable site tracking and whitelist your domain.

Learn more about using Site Tracking with your page

If using Google Analytics, you can add the tracking ID to your page under page settings. Once added, you can collect data on visitors to your page.

Learn how to add Google Analytics code to your page

Set meta information for your landing page

Meta information helps people find your content. With Pages, you have control over this information and how it is displayed online.

For example, you can set the title that will display in a Google search, the image that will appear when your page URL is posted on social media, and relevant keywords that will help people find your page.

You can access Meta information from page settings:

  1. From Pages, hover over the page you wish to use.
  2. Click "View Page Settings."
  3. Click the "Meta" tab to set your meta information.

Learn more about setting meta information for your page

Branded page footer

Your published page will include a footer that says "Built with ActiveCampaign" by default.

You can toggle the ActiveCampaign branding footer on or off in the page builder under the "Theme" tab.

Preview your landing page

As you work through creating your landing page, you may want to view the page before publishing to see how it will look when it is live. You can preview your page by clicking the “Preview page” button at the top right. This will open up your page in a new tab to view.

The preview is not functional, and metrics will not be captured.

Publish your landing page or save it as a template

Once you've finished creating your landing page, you can publish it or save it as a template. Publishing your page will generate a unique URL that you can customize.

Save your page as a template

To save your page as a template:

  1. Click the ellipsis next to the page's name
  2. Click "Save as Template."

Publish your page

To publish your page:

  1. Click the "Publish page" button.
  2. A modal window will open. Select your domain from the dropdown, then type the URL into the next field.
  3. Click the "Publish" button.

After you publish your page, it will be live. However, no one will see your page until you share the link with your audience.

Click the "X" next to your page name at the top to close the page editor.

Share your landing page

Once you're ready, you can share your page in your ads, emails, social posts, or other online marketing campaigns. To do so, copy the landing page URL and share it with your audience.

Manage your landing page

You can view your published page, deactivate your page, or make changes to the content, layout, theme, or page URL at any time.

To do so, navigate to Pages in your ActiveCampaign account. Once there, hover your mouse over the page you wish to view or edit. Click the "Edit Design" button that appears. When the page editor opens, you can change your page's content, theme, and layout.

To make changes to the URL, page name, or deactivate your page, click the ellipsis next to your page's name in the editor. This will open page actions where you can:

  • Get the page's URL - You will need this URL to share with your audience and whitelist for site tracking.
  • View the live page - See your live, published page.
  • Deactivate your page - Clicking this will revert the published page to a draft.
  • Rename your page- The page name identifies your page and creates a default page slug. Page slugs are used to build your page's URL. Renaming your page does not change the page slug.
  • Save your page as a template - This allows you to save your page as a template for future pages.
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