How to create a landing page in ActiveCampaign

Learn how to create beautiful, high-converting landing pages using ActiveCampaign. 

Pages is available on the following plans:

  • Plus
  • Professional
  • Enterprise 

With ActiveCampaign Pages, you can quickly create a landing page(s) to boost lead generation, collect opt-ins, sell products, and trigger automated workflows.  

Create your landing page

Landing pages are created in the Pages section of your ActiveCampaign account. Each page you create starts from a page template. The initial structure for your page's content is determined from the template you select.

To create a landing page:

1. Click "Site" in the left menu of your account.

2. Click the "Pages" option that appears in the left sub-menu.

3. Click the "Start building" button.

4. Click the "Add a new page" button.

5. The templates page will load. Locate the template you wish to use for your page. Hover your mouse over the template and click the "Use This Template" option that appears.

If you want to start with a blank template instead, click the "Blank" option.

Preview the template before you select it

You can preview any template before you choose to use it. To do so, click the "Preview" option that appears when you hover over the template. From here you can see how the template looks on both desktop and mobile.  

6. The template will load in the page builder and a "Rename Page" modal will appear. Type the name of your page into the field provided then click the "Save" button.

Rename page modal

For more information about landing page templates, see the "Use a template for your ActiveCampaign page" help article

Now you're ready to customize your landing page and add content to it. 

Customize your landing page's design

The page builder is where you can add content as well as customize the theme and layout of your page.

Add content and format your layout with page blocks

Each page you create uses page blocks. These blocks let you build and customize your page layout.

To add a block, drag it from the right bar to your layout.  

Page blocks include:

Name Description
Add a section to your page and add other content blocks to it.
Add a row to your page and add other blocks to it.
Add a column to your page and add other blocks to it.
Add navigation to your page and guide visitors around. 
Add, edit, and style text.
Add an attention-getting headline to your page.
Add a button that lets visitors download files or redirect them to your website. 
Add a form to your page that collects contact information.
Subscribe Form
Add a subscription form to your page. 
Add an image to your page.
Image & Caption
Add an image with a caption.
Add a horizontal line to your page.
Follow Links
Add social icons to your page so visitors can follow you on social media sites.
Countdown Add a countdown clock to your page to create a sense of urgency.
Bulleted List
Add a bulleted list to your page. 
Add your ActiveCampaign form or other custom code to your page. 
Add a video to your page. 

For more information about page blocks, please see this "Overview of page blocks" article.

Adjust your page's theme

The "Theme" tab in the right pane will let you customize the following:

  • Background
  • Color Palette
  • Font Family
  • Font Sizes
  • Page Layout

For more information about customizing page themes, see this "How to use themes" help article.

Add a form to your landing page

Adding a form to your page will let you generate leads and grow your email marketing lists.

There are three options to choose from for adding a form to your page:

1. Embed a form created on the "Forms" section of your ActiveCampaign account

You can use the "Embed" block to add any form you create in the "Forms" section of your ActiveCampaign account to your landing page.

Using an ActiveCampaign form means that any form action you applied to your form's settings will take effect here. These actions are set on the form itself. Form actions include:

  • Subscribes to a list
  • Add a tag
  • Email results
  • Add to a deal (Plus, Professional, and Enterprise accounts)

To add your form, you'll need to copy the form code and add it to the embed block on your landing page.

For more details on this option, see this "How to add an ActiveCampaign form to your page" help article.  

2. Use the "Form" block

You can drag the "Form" block to your page layout from the right pane of the page editor.

  • This option will not opt-in contacts or add them to your email marketing list(s)
  • You can collect name, email, phone, and information for the following custom contact field types:
    • Text input fields
    • Text area fields
    • Single-select dropdown
    • Radio button
    • Multi-select
    • Checkbox
    • Listbox
  • The email address field is required on this form type and cannot be deleted
  • Upon submission, the following tags will be added to the contact's profile record:
    • activecampaign-pages
    • activecampaign-pages-[page name]

For more information about this block and how to use it, see the "How to use the Form block" help article.

3. Use the "Subscribe Form" block

The "Subscribe Form" block will collect opt-ins. However, it will not add contacts directly to an email marketing list. In order to add contacts to a list with this option, you'll need to create an automation that uses a "Tag is added" trigger.

This block will only collect the email address from contacts. It will not collect any other data.

Once the form is submitted, the following tags will be added to the contact's profile record:

  • activecampaign-pages
  • activecampaign-pages-[page name]

To learn more about the "Subscribe Form" block, see the "How to use the Subscribe Form block" help article.

If you wish to use a double opt-in process with the "Subscribe" block, see the "Add a double opt-in automation to your ActiveCampaign account" help article.

Publish your landing page or save it as a template

Once you've customized your page's design, you can publish it or save it as a template. Publishing your page will generate a unique URL that you can customize.

To save your page as a template, click the ellipsis next to the page's name then click "Save as Template."

To publish your page, click the "Publish page" button. A modal window will open. Select your domain from the dropdown then type the URL into the next field. Then click the "Publish" button.  

Publish page modal

After you publish your page, it will be live. However, no one will see your page until you share the link with them.

From here, you can click the "X" next to your page name at the top to close the page editor.

Branded page footer

If you are on a lite plan, your published page will include a footer that says "Built with ActiveCampaign." It is not possible to remove this footer.

If you are on a Plus, Professional, or Enterprise plan, you will be able to toggle the "Built with ActiveCampaign" footer to off. This is located in the page builder under the "Theme" tab. 

Add tracking and analytics code to your landing page

Once your page is published, you can turn on ActiveCampaign site tracking. All you need to do is navigate to the Tracking page in your ActiveCampaign account. From there you can enable site tracking and whitelist your domain.

For more information, see this "Use site tracking with your ActiveCampaign page" help article.  

If you use Google Analytics, you can add the tracking ID to your page under page settings. Once added, you will be able to collect data on visitors to your page.

For more information, see this "How to add Google Analytics code to your page" help article

Set meta information for your landing page

Meta information helps people find your content. With Pages, you have control over this information and how it is displayed online. For example, you can set the title that will be displayed in a Google search, the image that will appear when your page's URL is posted on social media, or relevant keywords that will help people find your page.

Meta information is accessed from your page's settings:

1. From Pages, hover over the page you wish to set meta information for.

2.  Click "View Page Settings."

3. Click the "Meta" tab to set your meta information.

For more details on setting this information, see the "How to set meta information for your ActiveCampaign page" help article.

Share your landing page

Once you're ready, you can share your page in your ads, emails, social posts, or any other online marketing campaign. All you need to do copy the landing page URL and share it with your audiences.

Manage your landing page

You can view your published page, deactivate your page, or make changes to the content, layout, theme, or page URL at any time.

To do so, navigate to Pages in your ActiveCampaign account. Once there, hover your mouse over the page you wish to view or edit. Click the "Edit Design" button that appears. When the page editor opens, you can make any desired change to your page's content, theme, and layout.

To make changes to the URL, page name, or to deactivate your page, click the ellipsis that appears next to your page's name in the editor. This will open page actions where you can:

  • Get the page's URL
    You will need this URL to share with your audience and whitelist for site tracking.
  • View the live page
    See your live, published page.
  • Deactivate your page
    Clicking this will revert to published page back to a draft.
  • Rename your page
    The page name is used to identify your page and to create a default page slug. Page slugs are used to build your page's URL. Renaming your page does not change the page slug.
  • Save your page as a template
    This allows you to save your page as a template to use for future pages.
Manage landing page options modal
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