Add the "web copy" link to your emails

With ActiveCampaign, you can add a "web copy" link to any campaign or automation email you create. Doing so will direct readers to the web version of your full email. You may want to include this for subscribers who can't view HTML emails or who have image downloading turned off.

About the "web copy" links

There are two different "web copy" links you can add to your email: Web Copy and Web Copy (no social links). The personalized web copy link is created once the email is sent. From there, readers who click on the web copy link will be taken to a personalized website version of the email. 

Web Copy

This option will add a link to your email that will point readers to the full version of your email on a web page. This will also include four social links at the top that readers can click on to share your content with their followers. These social links include Facebook, Twitter, LinkedIn, and Google+.

Web copy (no social links)

This option will add a link to your email that will point readers to the full version of your email on a web page.

While you can add the "web copy" link anywhere in your email, it's common practice to add it to the top where recipients will easily see it. Note that any campaign with a "Sent" status cannot be edited. Automation email can be edited at any time.

Add a "web copy" link to emails created with the Email Designer

Follow the instructions below to add "web copy" links to emails or templates created with the Email Designer (launched in 2022).

1. From your ActiveCampaign account, open the template, campaign, or automation email you wish to add the “web copy” link to.
2. Either create a link by highlighting the text you would like as your hyperlink then clicking the link icon in the navigation bar or select an existing link in your email by clicking it.
   
3. The “Add a Link” modal will appear. Choose “Personalization Tag” in the left field and type %WEBCOPY% into the right field.
   
   
   
   
4. Click "Save."
5. You can make updates to the link in the right panel in the “Link” section or click the two arrows in the “Link” section field to reopen the “Add a Link” modal.
   
   
   
   
6. If you want to update the hyperlinked text, there are two ways to do so:
   
   • In the right panel, in the “Title” Section, type the text you would like to be hyperlinked into the field. In the example above, we changed the hyperlinked text to “Shop Now!”.
   • Click the text in the body of the email and make updates
7. Your changes will be automatically saved, and the hyperlinked text will link to your web copy upon send.

Add a "web copy" link to emails created with the Classic Designer

Follow the instructions below to add "web copy" links to emails or templates created with the Classic drag-and-drop email designer.

1. From your ActiveCampaign account, open the template, campaign, or automation email you wish to add the "web copy" link to.
2. Add a text block to your email or click into a text block that already exists.
3. A modal toolbar will appear. Click the "Personalize" option.
4. An "Add a Personalization"modal will appear. Click the "Message Content" option under "Standard."
5. Click "Web Copy" or "Web Copy (no social links)."
   
   
6. A modal window will appear. Type the text that should appear for the link into the field provided or use the default text we provide. Recipients will see this text in your email.
7. Click the "OK" button.
   
   
   The "web copy" link will be added to your email along with the link text you provided.
8. When finished, click the "Save & Exit" button to save and exit your work or click the "Next" button to view the Campaign Summary page.

Add a "web copy" link to custom coded emails

Follow the instructions below to learn how to add a "web copy" link to emails and templates created with custom code.

1. From your ActiveCampaign account, open the template, campaign, or automation email you wish to add the "web copy" link to.
2. Click the "Insert" button on the top left of the page.
3. A modal window will appear. Click "Personalized Content."
   
   
4. An "Add a Personalization"modal will appear. Click the "Message Content" option under "Standard."
5. Click "Web Copy" or "Web Copy (no social links)."
   
   
6. A modal window will appear. Type the text that should appear for the link into the field provided or use the default text we provide. Recipients will see this text in your email.
7. Click the "OK" button.
   
   
   The "web copy" link will be added to your email along with the link text you provided.
8. When finished, click the "Save & Exit" button to save and exit your work or click the "Next" button to view the Campaign Summary page.