Add the "web copy" link to your emails

Available on all plans. 

With ActiveCampaign, you can add a "web copy" link to any campaign or automation email you create. Doing so will direct readers to the web version of your full email. You may want to include this for subscribers who can't view HTML emails or who have image downloading turned off.

About the "web copy" links

There are two different "web copy" links you can add to your email: Web Copy and Web Copy (no social links).

Web Copy

This option will add a link to your email that will point readers to the full version of your email on a web page. This will also include four social links at the top that readers can click on to share your content with their followers. These social links include Facebook, Twitter, LinkedIn, and Google+.

Web copy (no social links)

This option will add a link to your email that will point readers to the full version of your email on a web page.

While you can add the "web copy" link anywhere in your email, it's common practice to add it to the top where recipients will easily see it. Note that any campaign with a "Sent" status cannot be edited. Automation email can be edited at any time.

Add a "web copy" link to emails created with the New email designer

Follow the instructions below to add "web copy" links to emails or templates created with the New drag-and-drop Email Designer released in 2022.

  1. From your ActiveCampaign account, open the template, campaign, or automation email you wish to add the “web copy” link to.
  2. Either create a link by highlighting the text you would like as your hyperlink then clicking the link icon in the navigation bar or select an existing link in your email by clicking it.
    Highlight text then click link icon.jpg
  3. In the right panel, in the “Link” section, type %WEBCOPY%. You will notice the dropdown option change from “Site” to “Other.”
    Type %WEBCOPY%.jpg
  4. Your changes will be automatically saved and the hyperlinked text will link to your web copy upon send.

  You can add the %WEBCOPY% personalization tag from the toolbar in the New Email Designer but you cannot adjust the text or how the link shows up. It will show the full URL. You will need to follow the steps above to control the text of the hyperlink.

Add a "web copy" link to emails created with the Classic email designer

Follow the instructions below to add "web copy" links to emails or templates created with the Classic drag-and-drop email designer.

  1. From your ActiveCampaign account, open the template, campaign, or automation email you wish to add the "web copy" link to.
  2. Add a text block to your email or click into a text block that already exists.
  3. A modal toolbar will appear. Click the "Personalize" option.
  4. An "Add a Personalization"modal will appear. Click the "Message Content" option under "Standard."
  5. Click "Web Copy" or "Web Copy (no social links)."
    Web Copy or Web Copy no social links options.jpg
  6. A modal window will appear. Type the text that should appear for the link into the field provided or use the default text we provide. Recipients will see this text in your email.
  7. Click the "OK" button.
    Type the hyperlink text and click ok.jpg

    The "web copy" link will be added to your email along with the link text you provided.
  8. When finished, click the "Save & Exit" button to save and exit your work or click the "Next" button to view the Campaign Summary page.

Add a "web copy" link to custom coded emails

Follow the instructions below to learn how to add a "web copy" link to emails and templates created with custom code.

  1. From your ActiveCampaign account, open the template, campaign, or automation email you wish to add the "web copy" link to.
  2. Click the "Insert" button on the top left of the page.
  3. A modal window will appear. Click "Personalized Content."
    Personalized Content option in modal.jpg
  4. An "Add a Personalization"modal will appear. Click the "Message Content" option under "Standard."
  5. Click "Web Copy" or "Web Copy (no social links)."
    Web Copy or Web Copy no social links options.jpg
  6. A modal window will appear. Type the text that should appear for the link into the field provided or use the default text we provide. Recipients will see this text in your email.
  7. Click the "OK" button.
    Type the hyperlink text and click ok.jpg

    The "web copy" link will be added to your email along with the link text you provided.
  8. When finished, click the "Save & Exit" button to save and exit your work or click the "Next" button to view the Campaign Summary page.
Was this article helpful?
3 out of 11 found this helpful

Have more questions? Submit a request

Start free trial